The pricing is honest and the arithmetic still deserves care, because this is a percentage with no ceiling on it.
Visit rePete → Affiliate link — the rest of this page is the honest version, including who should skip it.
✓ Pricing re-verified 19 Sep 2026
There is no subscription and no tier. rePete is free to install and takes a percentage of the sales it claims to have caused, billed in USD, on three rates that are defined by a clock rather than by judgement. Direct Sales is 3%, charged when rePete nudges a customer to reorder a product and they complete the purchase within 24 hours.
Assisted Sales is 1%, charged on the same nudge when the purchase lands within 7 days. Upsells and cross-sells are 5%, charged on any extra items the customer adds beyond the reorder product itself. What the page rules out is as useful as what it charges: no SMS fees, no email fees, no per-contact fees, no push fees, no app fees and no minimums.
So the messaging channels — email, SMS, WhatsApp and on-site — carry no cost of their own, which is unusual in a category where SMS is normally metered separately. There is no published ceiling, no volume discount and no negotiated rate: the percentages are the whole price list. The app is built by Bold of Winnipeg, Shopify's first front-end app developer and the team behind Bold Subscriptions; it launched on 4 July 2025 and holds 5.0 from nine reviews. Plans change — always verify the live price on their site.
There is no cap, no volume discount and no tier: 3% of attributed reorders at $5,000 a month is $150, at $50,000 it is $1,500, and at $200,000 it is $6,000 — for the same software. Most Shopify apps stop charging more once you pass their top tier; this one never does. If rePete works, the bill grows exactly as fast as the result, which is the deal you are signing rather than a trap, but it is the opposite shape to every subscription app you are comparing it against.
The seven-day window is where I would push back. Direct Sales at 3% requires the purchase within 24 hours of the nudge, which is a strong causal claim. Assisted Sales at 1% counts anything that lands within seven days — and a customer who buys coffee, supplements or pet food every month was going to reorder in that window anyway. You will pay 1% on a quantity of revenue that would have arrived without the message, and there is no way to tell from the outside how much.
Ask for the split between direct and assisted in your first month before you judge the return. The highest rate sits on the smallest claim. Upsells and cross-sells are 5%, charged on any extra item added beyond the reorder product — so a customer who reorders and adds one more thing pays 3% on the first and 5% on the second. That is the most expensive rate on the page attached to the action rePete has the weakest claim to have caused.
The evidence base is thin rather than bad. Nine reviews, all five-star, the visible ones from early September 2026 and describing two to three months of use. That is real usage by named stores, and it is still nine. One thing to read before installing: the data scope is wide. The listing asks to view sensitive customer data, and to view *and edit* customers, products, orders, discounts, shop analytics and the online store.
That is consistent with an app that writes discounts and builds carts, but it is a lot of reach for a tool you are trying on a commission basis.
Shopify app by Bold that predicts when each customer is due to reorder and nudges them at that moment by email, SMS, WhatsApp or on-site, with a one-click Smart Cart and tiered loyalty discounts instead of a subscription. Priced purely on results: free to install, then 3% of reorders completed within 24 hours of a nudge, 1% within seven days, and 5% on anything added beyond the reorder product — with no SMS, email, per-contact, push or app fees and no minimum. No ceiling and no volume discount either, so the bill scales with the result indefinitely. Launched 4 July 2025, 5.0 from nine reviews. Read 19 Sep 2026.
Nothing to upgrade to here, so the only decision is whether the rate suits your size — and because it is uncapped, size is the entire question. Work a month through it. A store where rePete attributes $8,000 of direct reorders, $3,000 of assisted and $2,000 of upsells pays $240, $30 and $100: $370 for the month. Double every figure and it is $740. Take the direct number to $50,000 and you are at $1,500 before the other two lines.
There is no point at which that stops, no volume discount published and no enterprise rate mentioned anywhere on the pricing page. That is worth sitting with, because the comparison most people will make is against a $99 app. At small volumes rePete is dramatically cheaper — genuinely zero if it produces nothing, which no subscription app offers. The crossover against a $99 ceiling arrives at about $3,300 of attributed direct reorders a month, and everything above that is the premium you pay for having the cost track the result.
What the percentage does buy, and it is not nothing, is that every channel is inside it. No SMS fees, no email fees, no per-contact charge, no push fees, no minimum. In a category where SMS is normally metered on top, a store sending reorder reminders by text at volume can find that the messaging alone costs more than rePete's whole commission — so compare the total, not the headline.
The line to watch is the assisted one. At 1% it looks harmless, but it is charged on a seven-day window, and for a genuine replenishment product that window catches purchases that were coming regardless. It is the cheapest rate on the page and the one most likely to be paying for something you already had.
Model the bill before you install, because it is the whole decision and you can do it from numbers you already have. Take your monthly repeat revenue, assume rePete attributes a share of it, and run 3% over that share. If the answer is a number you would be pleased to pay for the result, install it; if it is a number that makes you wince, no tier exists to bring it down.
Install is free and there is no minimum, so the trial costs nothing but the data access — and that is the part to read first. That is consistent with an app that builds carts and writes discounts, but read the privacy policy rather than clicking through it. In the first month, ask for the split between Direct and Assisted. Direct at 3% means the customer bought within 24 hours of the nudge; Assisted at 1% means within seven days.
The ratio between those two is the closest thing you will get to a measurement of whether the nudges are causing purchases or merely arriving before them. Turn on the channels you would otherwise pay for separately. Email, SMS, WhatsApp and on-site reminders are all inside the commission with no per-message or per-contact fee, so if you currently pay an SMS platform for reorder reminders, that cost should come out of your stack rather than sit alongside this one.
And set the loyalty discounts deliberately. rePete offers tiered loyalty discounts instead of subscriptions, which is the point of the product for customers who refuse a subscription — but a discount you give to win a reorder is a cost that does not appear in rePete's percentage.
Distilled from repete.me/pricing, read in a live browser on 19 September 2026: the statement that the app is 100% commission based with no upfront fees, the three rates with their definitions — Direct Sales 3% when the customer completes the purchase within 24 hours of a nudge, Assisted Sales 1% within 7 days, and Upsells and cross-sells 5% on any extra items added beyond the initial reorder product — and the six explicit exclusions (no SMS fees, no email fees, no number-of-contact fees, no push fees, no app fees, no minimums), together with the footer attributing the product to Bold Commerce and describing Bold as Shopify's first front-end app developer and the team behind the first upsell, bundles and subscription apps. The App Store listing at apps.shopify.com/reorder-service was read the same day for the rest: free to install with the same three commission rates billed in USD, the feature list (per-customer AI reorder predictions, reminders timed to each customer's own rhythm, email, SMS, WhatsApp and on-site delivery, one-click Smart Cart reorders with upsells and cross-sells, tiered loyalty discounts without subscriptions, fully branded reminder templates and a repeat-revenue dashboard), the integration list (Checkout, customer accounts, Shopify Flow, Shopify Admin, Attentive, Bold Subscriptions, Klaviyo, Meta Ads, Node), the categories Subscriptions and SMS marketing, the developer record (Bold, 200-1460 Chevrier Blvd, Winnipeg, MB, Canada), the launch date of 4 July 2025, the rating of 5.0 from nine reviews with the three visible ones dated 3 and 6 September 2026 and describing two to three months of use by named US stores, and the data-access section (view sensitive customer data plus device and activity data; view and edit customers, products, orders, discounts, shop analytics and the online store). No independent reviews outside the App Store were found.
Both columns come from the same place: each vendor’s own published pricing, read on the date shown in the sources at the foot of this page. We do not average them into a score.
Both names above are affiliate links: we may earn a commission if you sign up, at no extra cost to you. Neither changes what this table says: both columns come straight from the vendors’ own pricing pages.
The natural comparison is Easy Bundles, Essential Loyalty — All three meter on the revenue they influence rather than on your whole store, which makes them unusually comparable — and the difference is whether the meter sets a subscription or replaces it. Easy Bundles, from our own dossier (read 4 September 2026), charges a subscription gated on bundle sales: free up to $500 a month, $29 up to $3,000, $49 up to $5,000, $99 up to $10,000. Essential Loyalty (re-read 18 September 2026) does the same on loyalty-influenced orders: free to 250, $10 to 500, and up from there. Both put a ceiling on what you pay — at $10,000 of influenced sales Easy Bundles costs $99 and stops. rePete has no ceiling. At $10,000 of attributed direct reorders it costs $300, three times the Easy Bundles bill at the same revenue, and it keeps climbing. What you get for that is a floor of zero: install it, and if nothing reorders you pay nothing at all, where the subscription apps charge whether they worked this month or not. So the honest framing is a trade rather than a winner — rePete is cheaper than every one of them until it works, and dearer than all of them once it does. Run your own repeat revenue through 3% before you install, and decide whether you would be pleased or annoyed to pay that..
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The ex-banker filter — the same yardstick on every review (how we review): My ex-banker filter is simple: does rePete remove a real cost — time, errors, missed revenue — bigger than what it charges?
Check your platform and version specifically. Shopify support is close to universal in this category, while WooCommerce, BigCommerce, Magento and headless setups vary a lot, and 'supported' sometimes means a generic API rather than a maintained app. A listing in your own platform's app store, with recent reviews there, is a better signal than the vendor's logo wall.
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Reviewed e-commerce tools that share ground with rePete — comparable in what they do, not drop-in swaps:
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