By Daan Haket · Tested hands-on · written with an AI assistant · who does what
The pitch is that salespeople hate CRMs, and the answer is a tool built around the next action rather than the form.
solo sellers, small outbound teams and telesales operations that want a list of leads each carrying a next step, rather than a CRM to configure — and European buyers who care that it is built and hosted in the EU, ISO 27001 certified and billed in euros.
you want email to live inside the tool without paying for the top tier, because Starter and Expert are BCC-only; you need WhatsApp, VoIP dialling or call recording, all of which are Dream-only; you are running a team and expected roles, permissions and performance reports below €33 a user a month; or you wanted a free plan rather than a 15-day trial.
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Tested by our team on 23 October 2026 during the free trial, without a card and without connecting a mailbox, calendar or WhatsApp: Daan created the account and our AI assistant ran the test in Daan's browser. We added three made-up leads, gave each a next action, moved one to the quotation step and typed a duplicate lead title without saving it.
✓ Pricing re-verified 14 Oct 2026
| Plan | Price | What you get |
|---|---|---|
| Starter | €11/user/month billed annually, €19/user/month billed monthly | 500 leads in one pipeline, quick lead capture, prospecting lists, duplicate detection, categories and tags, up to 4 custom fields, smart follow-ups, calendar sync, mobile app, customisable call scripts, 5,000 emails a month, BCC-only email. New customers only. |
| Expert | €22/user/month billed annually, €29/user/month billed monthly | Adds unlimited leads and pipelines, unlimited custom fields, quotes and invoices, post-sales tasks, quick custom actions, 3,000+ Zapier automations, API access at 2,000 requests a day, standard webhooks and limited native integrations. Email is still BCC only. |
| Dream | €33/user/month billed annually, €39/user/month billed monthly | Adds two-way email sync with templates, shared inboxes and email tracking; WhatsApp lead creation and conversation sync; VoIP integrations with CloudTalk, JustCall and Aircall including power dialling, call recording and transcripts; internal automations; roles and permissions, team goal tracking and performance reports; unlimited native integrations; priority support and personalised onboarding from five users. |
Three per-seat tiers and no free plan. The page opens on annual billing, where Starter is €11, Expert €22 and Dream €33 per user a month; switch the toggle to monthly and the same tiers are €19, €29 and €39. That makes the annual saving 42% on Starter, 24% on Expert and 15% on Dream, so the "save up to 40%" badge is carried entirely by the cheapest tier.
Starter is capped at 500 leads in a single pipeline with at most four custom fields, and it is sold to new customers only. Every tier includes 5,000 emails a month and all users on one account must sit on the same plan. There is no free tier: a 15-day trial runs without a credit card, or 30 days if you add one, and the account is paused rather than downgraded when it ends.
Checkout is through Stripe, and 20% VAT is added for French companies and for EU businesses without a valid VAT number. One thing to read twice — in the annual view the Starter card reads €11/user/year while the comparison table directly beneath it reads €11/user/month for the same plan. The month is the correct one: it is what the page's own plan data carries for every other tier and what the monthly figure of €19 is measured against. Plans change — always verify the live price on their site.
Category context: Sales & CRM. Across the 16 tools in this category that we researched with a public US-dollar price, the median entry price is $44 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Compare pricing conditions in the Software Cost Atlas →

What the plan table shows is that almost everything a sales team needs to work that way sits on the top tier. Two-way email sync is Dream at €33 a user; on Starter and on Expert, email is BCC only, which means you copy noCRM on outgoing mail and read replies elsewhere. WhatsApp lead creation and conversation sync are Dream. The VoIP integrations the homepage leads with — CloudTalk, JustCall, Aircall, power dialling, call recording, transcripts — are Dream.
Roles and permissions, lead assignment, team goal tracking and team performance reports are Dream. Internal automations are Dream. noCRM's own FAQ calls Expert "the best fit for most teams", and Expert has no team management in it at all. So the honest way to read the ladder is that Starter and Expert are versions for one person — a lead list with follow-ups, and then the same thing without the caps — while the product the marketing describes starts at €33 a user a month on annual billing, or €39 monthly.
That is three times the entry price, and it is the number to budget from if more than one person is selling. Two smaller things. Starter is restricted to new customers, so it is not a tier you can fall back to when a year on Expert turns out to be more than you needed. And there is no free plan behind the trial: 15 days, or 30 if you hand over a card first.
The video version of this review, from our YouTube channel.
Action-driven sales tool from France's Positive Group: every lead carries a next step instead of a form to fill in. 15-day trial, no free plan.

Read the ladder by what each rung unlocks and the shape is unusual: the first two rungs buy capacity, and only the third buys capability. Starter at €11 a user on annual billing (€19 monthly) is a capped single-seat tool — 500 leads, one pipeline, four custom fields — with the core loop intact: capture, categorise, follow up, call script, mobile app. Expert at €22 (€29 monthly) removes the caps and adds the commercial layer: unlimited leads and pipelines, unlimited custom fields, quotes and invoices, post-sales tasks, Zapier with 3,000+ automations and an API at 2,000 requests a day.
For one person selling, that is the sensible stop. Dream at €33 (€39 monthly) is where the product the homepage advertises actually starts. Two-way email with templates, shared inboxes and open tracking; WhatsApp; the VoIP stack; internal automations; and the entire team layer — roles and permissions, lead assignment, goal tracking, performance reports, plus priority support and personalised onboarding from five users. There is no way to buy the team half without the communication half or the other way round, and no mixing tiers inside one account: everyone sits on the same plan, so one person needing call recording puts the whole team on €33.
What no tier changes is the shape of the tool. It does not become marketing automation or a support desk at any price — those are separate Positive Group products, and a paying noCRM subscription buys discounts on them (20% off Rapidmail and Signitic yearly Standard plans, 20% off Surfer yearly, an extra 15% on Iconosquare Scale and Excel) rather than access.
The first findings are at the top of this page. The rest:
We set a claim from noCRM's own pages next to what we saw in our test, on the plan named. The status says whether the two describe the same thing and match; it is not a verdict on the product. Confirmations are listed too.
| What the vendor says | What we measured | Status | What it means if you buy |
|---|---|---|---|
| "(no credit card required)"Source: nocrm.io, read 21 Oct 2026 | Measured 2026-10-23: We used the account for leads, next actions and pipeline steps without giving a card. The app offered to extend the trial to 30 days if we entered payment details that day; we declined.Our test, 23 Oct 2026; Trial, no integrations | ConfirmedSame quantity: the card requirement at sign-up. | You can test without a card. Providing payment details was offered as a way to extend the trial to 30 days; we declined. |
| "15-day free trial"Source: nocrm.io, read 21 Oct 2026 | Measured 2026-10-23: We saw an offer of 30 rather than 15 days in exchange for payment details, but did not record the trial end date.Our test, 23 Oct 2026; Trial, no integrations | Not testableTrial length was not read in the app. | Check the end date in your own account on day one. |
Screenshots from our test (click to enlarge)



What this test does not show:
Most of our reviews are researched rather than run — how we review explains which is which, and why we do not pretend otherwise.
Size the tier on communication before you size it on volume, because the caps are not what will move you up the ladder. Write down whether replies need to land in noCRM, whether anyone dials from it, and whether one person needs to see another's leads. Any yes to those is Dream at €33 a user a month annually, and no amount of Expert gets you there. Start the trial without a card.
It runs 15 days that way and 30 if you add payment details, and when it ends the account is paused rather than deleted, so nothing is lost by taking the shorter one first. Use those days on the part that is hard to undo: import a real list from Excel, CSV or email, set your pipeline steps, and check that the next-action prompt fits how you actually work, because that prompt is the product.
If you are on Starter, watch the 500-lead ceiling and the four custom fields — and know that Starter is sold to new customers only, so it is a starting point rather than a place to retreat to. Whichever tier you pick, note that all users on an account share one plan and that new seats are billed pro rata, while removed licences stay live until the end of the period.
Distilled from www.nocrm.io/pricing read on 9 September 2026 — the three plan cards, the full Starter/Expert/Dream comparison table and the FAQ, including the per-plan price attributes the page carries for both billing modes — together with the www.nocrm.io homepage the same day.
Each column shows the vendor’s own published entry price, read on the date shown. Entry prices can cover different services or units, so check what each one buys. We do not average them into a score.
The noCRM link above is an affiliate link — we may earn a commission if you sign up, at no extra cost to you — and the other column is a plain link. Neither changes what this table says.
The natural comparison is HubSpot — the comparison most people arrive with, and the split is free against focused. HubSpot's CRM is free for up to two users and 1,000 contacts and grows into marketing, service and content hubs on the same contact database; noCRM has no free tier and no ambition to be those things. What you buy here is a narrower product — a pipeline, a next action on every lead, and follow-up reminders — with a per-seat price from €11 to €33 a month on annual billing. If nobody on the team will ever configure a CRM, that narrowness is the feature. If you want marketing automation in the same place, this is the wrong tool and the Positive group sells that separately..
Sign-up check 2026-10-23: card not requested in this account.
There are three tiers, all priced per seat, and no free plan behind them. On annual billing that is €11, €22 and €33 per user a month for Starter, Expert and Dream; paying month to month costs €19, €29 and €39 instead. The tier prices are only half the answer, because two rules decide the real bill. Everyone on one account has to sit on the same plan, so a single colleague who needs two-way email sync moves the whole team to €33. And Starter is capped at 500 leads in one pipeline and sold to new customers only, which makes it a way in rather than somewhere to retreat to when budgets tighten.
Dream, at €33 a user a month on annual billing. Email synchronisation is BCC only on both Starter and Expert, so on those tiers you copy noCRM on outgoing mail and read the replies elsewhere; two-way sync, templates, shared inboxes and email performance tracking all start at Dream. The same tier carries WhatsApp, the VoIP integrations, internal automations and the whole team layer. And because all users on one account must sit on the same plan, one person needing any of that puts everybody on €33.
There is no free plan. Every tier comes with a 15-day free trial that needs no credit card, and adding payment details extends it to 30 days. When it runs out the account is paused rather than downgraded or deleted, so nothing is lost by taking the shorter trial first. Note one restriction before you plan a retreat path: Starter is sold to new customers only, so it is a starting point rather than a tier you can fall back to later.
Yes. We tested noCRM ourselves on 2026-10-23; the section above says what we tested, what we found and what we did not test, and where a figure comes from the vendor's own documentation instead. Most of our reviews are researched rather than run; we say which is which. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
Reviewed sales & crm tools that share ground with noCRM — comparable in what they do, not drop-in swaps:
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This is our researched assessment — not a paid placement. The “Visit” links on this page are affiliate links: we may earn a commission if you sign up, at no extra cost to you, and it never changes our take. How we review →