HighLevel Review (2026)Agency CRM & Automation From $97/mo
By Daan Haket · Researched and written with an AI assistant · who does what
The headline plan price is only part of the bill: calls, SMS, email and AI features are usage-based and the add-ons are charged per sub-account.
marketing agencies and consultants who manage several clients and want CRM, funnels, texting, email and automation in one white-label platform.
you need a simple CRM for one small team, a flat price with no metered usage, or you do not want to spend time configuring a large platform.
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Pricing (2026)
✓ Pricing re-verified 7 Nov 2026
HighLevel sells its agency CRM and marketing-automation platform in three published plans plus a custom Enterprise plan. Starter costs $97 a month ($970 a year) and is meant for one business or a few clients; the FAQ says it includes 3 sub-accounts. Unlimited costs $297 a month, for agencies managing unlimited clients, and adds a white-label desktop app, basic API access and pass-through billing for usage and add-ons.
Founder costs $497 a month and adds SaaS mode with unlimited reselling, project management, meeting rooms and events. Every plan starts with a 14-day free trial and billing begins automatically at the end of the trial unless you cancel. The page shows annual prices next to the monthly ones, but the annual amounts on the Unlimited and Founder cards do not match their monthly plans in the page text we read, so we do not quote them.
Usage-based charges apply to conversation AI, voice AI, reviews AI, email and SMS marketing and calling, and optional add-ons are billed on top, for example the AI Employee plans at $50 or $97 a month per sub-account, the branded client portal app at $49 a month per sub-account and HIPAA compliance at $297 a month. The FAQ says billing is month to month with no long-term contract. Plans change — always verify the live price on their site.
Category context: Sales & CRM. Across the 18 tools in this category that we researched with a public US-dollar price, the median entry price is $44 a month (lowest paid plan as listed, per seat where the vendor prices per seat). HighLevel’s entry price of $97 a month sits above that median. Compare pricing conditions in the Software Cost Atlas →
What the pricing page doesn’t say
Billing starts automatically when the free trial ends, and the pricing page changes its plan names and annual figures between pages, so confirm the plan and amount at checkout.
What HighLevel does
All-in-one CRM, funnel, texting, email and automation platform for agencies, with white-label options and a 14-day free trial.
Unlimited for agencies with many clients
Starter is enough for one business or a handful of clients. Unlimited is the plan for an agency that wants to add clients without a sub-account cap and to use the white-label app and API. Founder, at $497 a month, is for resellers who want to sell the platform as their own SaaS. Whatever the plan, budget for the usage charges and add-ons, because phone, SMS, email and AI use are billed separately.
How to actually use HighLevel
Start the 14-day free trial from gohighlevel.com, describe your business, and the trial account opens with the plan you choose. Connect your domain and a sending or calling number, import contacts, and build a first pipeline and workflow from the templates. Calls, SMS, email and AI features are metered, and usage fees can apply during the trial, so check the usage pricing pages before you switch them on. We did not use the platform ourselves.
Distilled from HighLevel's own website: the pricing page, read on 7 November 2026 (and checked against Codex research of 21 October 2026, where the plan names differed). HighLevel is an affiliate partner of ours through its own program (FirstPromoter). We have not used the software ourselves.
HighLevel vs HubSpot, side by side
Each column shows the vendor’s own published entry price, read on the date shown. Entry prices can cover different services or units, so check what each one buys. We do not average them into a score.
The HighLevel link above is an affiliate link — we may earn a commission if you sign up, at no extra cost to you — and the other column is a plain link. Neither changes what this table says.
The natural comparison is HubSpot — HubSpot is in our directory as a CRM and marketing suite sold by contacts and seats. HighLevel is built around agencies running many client sub-accounts under one login. We have not compared the two on price, so check both pricing pages against your client count.
Frequently asked questions
How much does HighLevel cost?
Read on 7 November 2026: Starter $97 a month, Unlimited $297 a month and Founder $497 a month, with a custom Enterprise plan. Starter also has a $970 yearly price. All prices are in USD and usage-based charges come on top.
Is there a free trial?
Yes, the pricing page offers a 14-day free trial on each plan. Billing begins automatically when it ends unless you cancel, and usage fees for calls or third-party services can apply during the trial.
How many sub-accounts does the cheapest plan include?
The pricing FAQ says Starter includes 3 sub-accounts, and that the main difference from Unlimited is the number of sub-accounts you can manage.
What costs extra?
Conversation AI, voice AI, reviews AI, email and SMS marketing and calling are usage-based. Optional add-ons include AI Employee plans at $50 or $97 a month per sub-account and a branded client portal app at $49 a month per sub-account.
Can I cancel any time?
The FAQ says HighLevel works month to month with no long-term contracts, and that you can upgrade, downgrade or cancel from the dashboard.
Is this a hands-on review of HighLevel?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Read 2026-11-07 on gohighlevel.com/pricing.
- A dated screenshot of that pricing page, kept on this site as the receipt.
Others in this category
Reviewed sales & crm tools that share ground with HighLevel — comparable in what they do, not drop-in swaps:
New reviews, price changes we recorded, and the cost conditions we found. No sponsored placements. Unsubscribe anytime.
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