Attribuly Review (2026)
By Daan Haket · Researched and written with an AI assistant · who does what
The pricing has moved within two months.
stores already running Klaviyo or Omnisend at volume, with enough traffic for identity resolution to work and a recovery figure they can check against their own email platform before a 10% share of it becomes the bill.
you do not run Klaviyo or another supported email platform, since the product feeds them rather than replacing them; or you need a fixed monthly bill, because the recovery plan is now 10% of what it recovers with a $100 floor.
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Pricing (2026)
✓ Pricing re-verified 14 Oct 2026
| This tool | $100 | 55th cheapest of 56 |
| Cheapest | $2.99 | MX AI |
| Median | $15 | |
| Most expensive | $199 | Auware |
Lowest paid entry price per account a month, billed monthly, in USD, among the 56 e-commerce growth apps we have researched (read between 2026-08-19 and 2026-10-21). Only tools priced in the same unit and on the same billing are compared — not a market survey, and cheapest is not best.
A free plan that recovers the first $1,000 of email revenue for free, then two paid plans, each with a 7-day free trial (it was 14 days in September). ReCapture is now $100 a month plus a 10% revenue share: the vendor's pricing page sets the monthly fee at the larger of $100 or 10% of the incremental revenue ReCapture recovers, and for an annual GMV of $12,000,000 or more the minimum, the rate and the other terms are agreed in a quote.
Capture stays at $450 a month flat. The flat $500 Recapture plan we read in August and September 2026 is no longer on either page. All charges in USD; recurring and usage-based charges are billed every 30 days. Note the shape: the free tier is metered on recovered revenue, and the paid recovery plan is now metered the same way, so the bill moves with what it recovers.
The listing's rating stood at 4.8 from 167 reviews on 14 October 2026, with 77% five-star and 7% one-star. attribuly.com/pricing also sells the vendor's own credit-based web plans, a Pro plan at $8 a month billed annually ($99) and an Enterprise plan listed at $1,000 a month with custom pricing; neither appears on the Shopify listing. Plans change — always verify the live price on their site.
Category context: Growth & Revenue. Across the 81 tools in this category that we researched with a public US-dollar price, the median entry price is $29 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Attribuly’s entry price of $100 a month sits above that median. Compare pricing conditions in the Software Cost Atlas →
What the pricing page doesn’t say
In August and September 2026 the listing went from free straight to $450 or $500 a month; on 14 October 2026 the recovery plan, ReCapture, had become a $100 monthly minimum plus 10% of the incremental revenue it recovers, while Capture stayed at $450 flat. The new shape lowers the entry cost but ties the bill to a figure Attribuly itself measures, so ask how 'incremental' is deduplicated against your existing Klaviyo flows before the trial ends.
It is still an add-on rather than a replacement: the pitch is explicitly that it recovers carts “Klaviyo misses” and syncs identity signals back into Klaviyo, so you pay for this on top of an email platform you already pay for.
Watch the video review
The video version of this review, from our YouTube channel.
What Attribuly does
Recovers abandoned carts Klaviyo misses — identifies visitors, syncs intent signals back into Klaviyo and lets an AI agent send a personalised recovery email.
What buyers report about Attribuly
Hands-on: not tested by usReported by buyers: Shopify App Store, read August 2026
Themes from the buyer-review sites listed at the foot of this page, read in August 2026. We have not run Attribuly ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.
- • The attribution itself is what merchants credit: reviewers describe finally getting a clear view of where customers actually come from, and re-weighting their channel spend on the back of it rather than on platform-reported numbers.
- • Cost against the alternatives comes up explicitly — a merchant of more than two years says it costs far less than Triple Whale and Hyros for the same job.
- • Support is described as fast and hands-on through setup, with the account manager named in several reviews.
- • The newer email-capture side is credited with faster list growth, which is the part of the product closest to what the app is now named for.
- • Setup is real work, and the Klaviyo side is where it bites: one merchant reports having to duplicate several Klaviyo flows to make the integration behave, and the vendor's own reply says the Klaviyo integration is being improved.
- • The absolute price is high enough that reviewers question the return — the complaint is not that the data is wrong but that the monthly cost has to be earned back before the insight pays for itself.
Where the ratings disagree. Everything public sits on one platform. The Shopify App Store listing carries 155 reviews at 4.8 and is also where the vendor replies, and no comparable body of buyer reviews exists elsewhere for this app. That is a thin base for a tool whose paid plans start in the hundreds per month, so weigh the setup complaints heavily: they are the part a trial will show you and the pricing question is the part it will not.
Pages read (August 2026): Shopify App Store
When the paid plan is worth it
The two paid plans now charge in opposite ways, and that decides which one you are buying. ReCapture is pay-for-performance: the vendor's pricing page sets the monthly fee at the larger of $100 or 10% of the incremental revenue it recovers, so at $1,000 recovered you pay the $100 minimum and at $5,000 you pay $500. 'Recovered revenue' is defined there as the ESP-deduplicated incremental revenue shown in ReCapture, not your store's total GMV, and the attribution settings are agreed with the vendor -- read that definition before you compare the bill with anything.
ReCapture is also where cart recovery, server-side tracking, the Klaviyo, Omnisend and Mamba integrations, AI attribution across views and clicks and the 10x ROI guarantee sit. Capture, at a flat $450, identifies anonymous visitors, enriches US emails and syncs them into Klaviyo, Meta and Google: it finds new people rather than reconnecting existing subscribers. What neither plan solves is the platform underneath. Both are add-ons to Klaviyo or Omnisend, so upgrading does not replace an email platform you already pay for, and Capture's enrichment is listed for the US only.
Nor does a better month get cheaper: under a 10% share, more recovered revenue raises the fee. Both plans carry a 7-day trial, and the vendor says the trial clock starts only once return events are flowing to your marketing platform. Read on the App Store listing and attribuly.com/pricing-retention/ on 14 October 2026.
Our monthly capture read this vendor's pricing page every month from August 2026 to October 2026, and the amounts were the same all 3 times, including $8, $99, $450 and $500 from the pricing above. We keep watching — the registry records what moves.
How to actually use Attribuly
Use the free tier deliberately, because it is a real test rather than a demo: it runs until $1,000 of recovered email revenue, which is enough to measure the lift against your existing Klaviyo flows. Record your baseline recovery rate before you install, not after, or you will have nothing to compare against. Before you install, read the data-access list on the listing, because it is wider than a reporting tool's: the app asks to view sensitive customer data (name, email address, phone number, physical address) and device and activity data (geolocation, IP address, browser and operating system, browsing behaviour, client ID cookie), and it asks to edit customers as well as read orders, products, discounts and analytics.
Identity resolution is the feature, so that access is the mechanism rather than an oversight -- but it is a privacy-policy conversation, not a checkbox. When the free tier ends you will have the one number that matters: how much revenue it recovered per month. On ReCapture that number now sets the bill directly -- 10% of it, with a $100 minimum -- so check that Attribuly's count matches what you see in Klaviyo before the 7-day trial runs out.
Where this section comes from: our research notes (157 words)
apps.shopify.com/attribuly, read 18 August 2026, 13 September 2026 and 14 October 2026: the plan cards with their feature lists and trial length (14 days in September, 7 days in October), the USD/30-day billing line, the rating breakdown, and the "Data access" section that lists the sensitive customer data and device and activity data the app requests plus the edit scopes it asks for. Launch date (4 March 2022) and developer location (Dover, DE, US) from the same listing.
The ReCapture fee formula, the $12,000,000 GMV quote threshold, the definition of recovered revenue and the trial start come from the FAQ on the vendor's pricing page, https://attribuly.com/pricing-retention/, and the web-only Pro and Enterprise plans plus the cancellation and setup-fee answers from https://attribuly.com/pricing/, both read 14 October 2026. The FAQ collection the listing links to (support.attribuly.com/en/collections/3646268-faq) returned a page-not-found on 14 October 2026. Buyer opinions on this page come from the Shopify App Store reviews, read in August 2026.
Frequently asked questions
How is the ReCapture bill worked out?
As the larger of $100 or 10% of the incremental revenue ReCapture recovered that month, per the FAQ on attribuly.com/pricing-retention/ (read 14 October 2026). The $100 is a minimum, not an extra charge. 'Recovered revenue' there means the ESP-deduplicated incremental revenue shown in ReCapture, not your store's total GMV, and attribution settings and reconciliation schedules are agreed with Attribuly. At an annual GMV of $12,000,000 or more the minimum, the rate and the other terms are set in a quote. Capture is a flat $450 a month on the Shopify listing.
When does the free trial start counting?
Not at install. The same FAQ on attribuly.com/pricing-retention/ (read 14 October 2026) says installation is followed by a setup period that does not count toward the trial; the 7-day trial starts once return events are connected to your marketing platform and data is flowing steadily. The Shopify listing shows a 7-day trial on both paid plans on 14 October 2026; in September it showed 14 days.
What happens to my data if I cancel?
Attribuly's pricing-page FAQ (attribuly.com/pricing, read 14 October 2026) says your data remains accessible as long as you do not uninstall, but only the free features are available, and it recommends exporting important data before downgrading. That FAQ sits beside the vendor's own web plans; whether a Shopify-billed ReCapture or Capture subscription follows the same rule is not confirmed.
Is this a hands-on review of Attribuly?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Buyer reviews on Shopify App Store, read August 2026.
- Re-read 2026-10-14 on apps.shopify.com/attribuly and attribuly.com/pricing-retention/; the plan ladder changed after 13 September 2026.
- A dated screenshot of that pricing page, kept on this site as the receipt.
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