Poptin Review (2026)The Recommended Plan Has No Price
The plan Poptin recommends does not have a price on it.
Visit Poptin → Affiliate link — the rest of this page is the honest version, including who should skip it.
Pricing (2026)
✓ Pricing re-verified 18 Sep 2026
The page opens with a question — “What are you looking for?” — and the answer changes the whole ladder. Pick Poptins, the popup product, and every tier carries a figure. Free is $0 forever with 1,000 unique visitors a month, one domain and unlimited poptins. Basic is $20 a month billed annually ($240 a year) or $25 billed monthly, for 10,000 visitors and one domain.
Pro, marked Most Popular, is $47 annually ($564) or $59 monthly, for 50,000 visitors and four domains. Agency is $95 annually ($1,140) or $119 monthly, starting at 150,000 visitors with a dropdown that climbs through 300,000, 500,000, 750,000, one million and two million, plus unlimited domains and premium support. The stated 20% annual saving checks out at all three rungs: $60 off $300, $144 off $708 and $288 off $1,428.
Pick Emails & Poptins, the combined product, and the ladder loses its prices. Free is $0 for 250 active contacts, 500 emails and 1,000 visitors. Growth — the tier the page marks RECOMMENDED — shows the word “/month” and no amount at all, at any of the eighteen contact bands in the selector. Enterprise is quote-only in both modes. The meter is unique monthly visitors, and their FAQ defines it: anyone who loads a page carrying the snippet in the last 30 days, counted once however many sessions or pages they open — unless they clear cookies or switch device or browser, in which case they count again. Plans change — always verify the live price on their site.
The honest knock
Choose Emails & Poptins, and the Growth card renders the word “/month” with nothing in front of it. That is not a slow-loading figure: the contact selector works perfectly beside it — move it and the allowance updates from 500 to 1,500 to 7,500 active contacts — while the amount stays absent at every one of the eighteen bands, and the Free card in the same row renders its $0 without trouble.
We checked three bands and inspected the card itself; there is no amount element in it. So the page invites you to size your list and then declines to tell you what sizing it costs. Switch to the popup-only product and everything is priced, which makes the omission stranger rather than more forgivable. It also means the honest advice depends on which door you came through: if you want the popups, this is a transparent, cheap tool; if you want the email marketing alongside them, the price is a conversation.
The free plan is thinner than the feature list suggests. It carries 1,000 visitors a month, which is real, but the in-app billing page marks three things with a cross rather than a tick: Unbranded, Manage accounts, and Manage users & API keys. So the free tier shows Poptin's own branding on your popups. That is normal for the category, but the pricing page lists those rows under Free without making the distinction obvious.
Branding is settled at the first paid rung, but team access is not. Basic at $20 and Pro at $47 both still carry a cross on Manage accounts and on Manage users & API keys. If you need more than one person administering this, or an API key, the tier is Agency at $95 — four and a half times the entry price for a permission rather than for volume.
And read the meter definition before you size yourself. A unique visitor is counted per browser, not per person: the same buyer on a phone and a laptop is two, and anyone who clears cookies becomes new again. Your real headroom is therefore lower than your analytics suggests.
What Poptin does
Popups, forms and coupons with a drag-and-drop editor, exit-intent and cart triggers, A/B testing, 70-plus native integrations and an email-marketing side with campaigns, automations and segments. Metered on unique monthly visitors, counted once per browser per 30 days. The popup product is fully priced: free forever for 1,000 visitors and one domain, then $20 a month billed annually for 10,000, $47 for 50,000 and four domains, and $95 for 150,000 and unlimited domains (monthly billing $25, $59, $119). The combined Emails & Poptins product publishes no price for its recommended tier at any of its eighteen contact bands. Team management and API keys arrive only on the $95 tier. Read 18 Sep 2026.
What the tiers buy is traffic, then permissions
On the popup product the ladder is honest and easy to read, so the sums are worth doing. Billed annually: Free $0 for 1,000 visitors a month, Basic $240 a year for 10,000, Pro $564 for 50,000, Agency $1,140 for 150,000. Per thousand visitors a month that works out at about $0.17 on Basic, $0.08 on Pro and $0.05 on Agency — so the unit price halves at each step and the ladder rewards volume properly, which is less common than it should be.
Paying monthly instead costs $25, $59 and $119, and the 20% annual saving is real at every rung: $60, $144 and $288. But volume is not the only thing the steps carry, and the second thing is easy to miss. Domains go one, one, four, unlimited — so Basic buys ten times the traffic and still covers a single site. And two permissions, Manage accounts and Manage users & API keys, are crossed out on Free, Basic and Pro alike and only appear on Agency.
A two-person marketing team that needs its own logins, or anyone who wants the API, is looking at $95 a month rather than $20, for reasons that have nothing to do with how much traffic they have. Agency also behaves differently from the tiers below it: its visitor allowance is a dropdown rather than a fixed number, running 150,000, 300,000, 500,000, 750,000, one million, two million. The page does not show what the higher steps cost, so $95 is the floor of that tier rather than its price.
On the combined Emails & Poptins product there is nothing to weigh, because Growth carries no figure. That is not a judgement about value — it is that the comparison cannot be made from anything Poptin publishes.
How to actually use Poptin
Decide which of the two products you are buying before anything else, because the pricing page is really two pages behind one toggle. Poptins on its own is fully priced and cheap. Emails & Poptins, the combined product, publishes no figure for its recommended tier, so going that way means asking for a quote rather than reading one. Start on the free plan, which is unusually usable: 1,000 unique visitors a month, one domain and unlimited popups, permanently.
What it does not include is the removal of Poptin's branding — the in-app billing page marks Unbranded with a cross on Free — so treat it as a real test rather than a permanent home if the popups are customer-facing. Size yourself on their definition of a visitor, not on your own. Their FAQ counts anyone who loads a page carrying the snippet within 30 days, once per browser: the same person on a phone and a laptop is two visitors, and clearing cookies makes them new again.
Take your analytics figure and assume the Poptin number will be higher. Check the domain count against your sites before you pick a tier. Free and Basic each cover one domain, Pro covers four, and only Agency is unlimited — so a second site can move you up a rung for reasons unrelated to traffic. And if more than one person will administer this, or you want an API key, look straight at Agency.
Manage accounts and Manage users & API keys are crossed out on Free, Basic and Pro, which makes $95 a month the real entry price for a team rather than $20.
Distilled from poptin.com/pricing, read in a live browser on 18 September 2026 in both modes of the “What are you looking for?” toggle and in both billing cycles: the Poptins ladder (Free $0 forever with 1,000 visitors a month and one domain; Basic $20 a month billed annually, $240 a year, $25 billed monthly, 10,000 visitors, one domain; Pro $47 annually, $564, $59 monthly, 50,000 visitors, four domains, marked Most Popular; Agency $95 annually, $1,140, $119 monthly, 150,000 visitors rising through a dropdown to two million, unlimited domains, premium support; Enterprise quote-only), the stated Save $60 / $144 / $288 against the monthly rate, and the Emails & Poptins ladder (Free $0 with 250 active contacts, 500 emails and 1,000 visitors; Growth marked RECOMMENDED with 500 active contacts scaling through eighteen bands to 200,000, unlimited emails, 5,000 visitors and unlimited domains). The absence of a price on Growth was established by moving the contact selector to three different bands — the allowance updated to 500, 1,500 and 7,500 active contacts each time while the amount stayed absent — and by inspecting the card, which contains the string “/month” and no amount element, while the Free card in the same row renders $0. The definition of a unique monthly visitor comes from the FAQ on that same page. The per-tier feature marks — Unbranded, Manage accounts and Manage users & API keys crossed out on Free; Unbranded ticked but both management rows crossed on Basic and Pro; all three ticked plus premium support on Agency — come from the signed-in billing page at app.popt.in, checked the same day. No independent reviews were read.
Poptin vs Hello Bar, side by side
Both columns come from the same place: each vendor’s own published pricing, read on the date shown in the sources at the foot of this page. We do not average them into a score.
Both names above are affiliate links: we may earn a commission if you sign up, at no extra cost to you. Neither changes what this table says: both columns come straight from the vendors’ own pricing pages.
The natural comparison is Hello Bar, Moosend — Hello Bar is the closest comparison we carry, and the unit is the whole story. From our own dossier (re-verified 3 September 2026) Hello Bar charges $29 a month billed annually for up to 50,000 popup VIEWS, $49 for 150,000 and $99 for 500,000, with the limit applied per website. Poptin charges $47 for 50,000 unique VISITORS and $95 for 150,000. On the headline numbers Hello Bar is cheaper at every rung — but a visitor who sees three popups is one visitor and three views, so the ladders only line up if your visitors each see a single popup. Past roughly 1.6 popups per visitor, Poptin's unit is the cheaper one at the same number. Work out which you are before comparing the prices. The free tiers differ in kind rather than degree: Poptin gives 1,000 visitors every month, Hello Bar gives 5,000 views in total rather than per month. One is a small permanent allowance, the other a trial with no clock on it. Moosend is the peer for the email half, and it does the thing Poptin does not: it prices by list size across 21 steps from 500 to a million contacts, quoted monthly, biannually or annually (re-verified 6 September 2026). Poptin's Emails & Poptins mode has the same shape — eighteen contact bands — and no number attached to any of them. If the combined product is what you are shopping for, that is the difference that decides it..
More on Poptin
Everything we publish about Poptin links back here — the review stays the honest hub:
The ex-banker filter — the same yardstick on every review (how we review): My ex-banker filter is simple: does Poptin remove a real cost — time, errors, missed revenue — bigger than what it charges?
Frequently asked questions
What should I weigh before buying Growth & Revenue software?
It depends on whether you have the bottleneck it solves. Small teams get the most out of this category when one clear problem is already costing real hours or revenue; buying ahead of that just adds cost and another login. Price it against the hours or lost deals it removes, not against its feature list, and start on the smallest plan that covers the job.
Is this a hands-on review of Poptin?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is genuinely good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Read 18 September 2026 in a live browser on poptin.com/pricing, in both product modes and both billing cycles, with the in-app billing page at app.popt.in checked alongside it.
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