Poptin Review (2026)Pick the Product Before the Plan

Pricing (2026)

✓ Pricing re-verified 10 Oct 2026

The page opens with a question — “What are you looking for?” — and the answer changes the whole ladder. Pick Poptins, the popup product, and the ladder is priced by visitors. Free is $0 forever with 1,000 unique visitors a month, one domain and unlimited poptins. Basic is $20 a month billed annually ($240 a year) or $25 billed monthly, for 10,000 visitors and one domain.

Pro, marked Most Popular, is $47 annually ($564) or $59 monthly, for 50,000 visitors and four domains. Agency is $95 annually ($1,140) or $119 monthly, starting at 150,000 visitors with a dropdown that climbs through 300,000, 500,000, 750,000, one million and two million, plus unlimited domains and premium support. The stated 20% annual saving checks out at all three paid rungs ($60, $144 and $288 a year).

Plans change — always verify the live price on their site.

Category context: Growth & Revenue. Across the 85 tools in this category that we researched with a public US-dollar price, the median entry price is about $30 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Poptin’s entry price of $20 a month sits below that median. Compare pricing conditions in the Software Cost Atlas →

What the price did

We read Poptin’s own pricing page on a schedule and keep every reading, so this is our record of the page — not a forecast, and not someone else’s summary. A change appears here only after we confirmed the new price on the page itself.

What the pricing page doesn’t say

The catch

On the popup-only product, team access costs more than traffic does. The pricing page crosses out Manage accounts and Manage users on Free, Basic and Pro, and ticks them only on Agency. If more than one person needs to administer your popups, the real entry price on that ladder is Agency at $95 a month billed annually, not Basic at $20 — four and a half times as much, for a permission rather than for volume.

The combined Emails & Poptins Growth tier includes both permissions from its $19 band, so a small team that also wants the email side may find the combined product the cheaper route, as long as 5,000 visitors a month is enough. On the combined product, the visitor allowance moves with the size of your email list rather than being chosen on its own. Growth at $19 carries 500 active contacts and 5,000 visitors; you reach 75,000 visitors at the 7,500-contact band, which is $95.

A site with heavy traffic and a small list ends up paying for contacts it does not have in order to get the visitors it does. The free plan is thinner than the feature list suggests. It carries 1,000 visitors a month, which is real, but Unbranded carries a cross, so the free tier shows Poptin's own branding on your popups. That is normal for the category, but the pricing page lists that row under Free without making the distinction obvious.

And read the meter definition before you size yourself. A unique visitor is counted per browser, not per person: the same buyer on a phone and a laptop is two, and anyone who clears cookies becomes new again. Your real headroom is therefore lower than your analytics suggests.

What Poptin does

Popups, forms and coupons with a drag-and-drop editor, exit-intent and cart triggers, A/B testing, 70-plus native integrations and an email-marketing side with campaigns, automations and segments. Metered on unique monthly visitors, counted once per browser per 30 days. Sold two ways: a popup-only product priced by visitors, or Emails & Poptins priced by the size of your email list.

What buyers report about Poptin

Hands-on: tested 2026-10-30Reported by buyers: SourceForge, read September 2026

Themes from the buyer-review sites listed at the foot of this page, read in September 2026. We tested Poptin ourselves on 2026-10-30, but one test is a narrow sample, so here is what other buyers report. We summarise it here because the complaints are usually the part a vendor page leaves out.

What the tiers buy is traffic, then permissions

On the popup product the ladder is honest and easy to read, so the sums are worth doing. Billed annually: Free $0 for 1,000 visitors a month, Basic $240 a year for 10,000, Pro $564 for 50,000, Agency $1,140 for 150,000. Per thousand visitors a month that works out at about $0.17 on Basic, $0.08 on Pro and $0.05 on Agency — so the unit price halves at each step and the ladder rewards volume properly, which is less common than it should be.

Paying monthly instead costs $25, $59 and $119, and the 20% annual saving is real at every rung: $60, $144 and $288. But volume is not the only thing the steps carry, and the second thing is easy to miss. Domains go one, one, four, unlimited — so Basic buys ten times the traffic and still covers a single site. And two permissions, Manage accounts and Manage users, are crossed out on Free, Basic and Pro alike and only appear on Agency.

A two-person marketing team that needs its own logins is looking at $95 a month rather than $20, for reasons that have nothing to do with how much traffic they have. Agency also behaves differently from the tiers below it: its visitor allowance is a dropdown rather than a fixed number, running 150,000, 300,000, 500,000, 750,000, one million, two million. The page does not show what the higher steps cost, so $95 is the floor of that tier rather than its price.

On the combined Emails & Poptins product the price follows the email list instead: $19 a month for 500 active contacts, $35 for 1,500, $95 for 7,500, $269 for 25,000 and $1,279 for 200,000 (read 10 October 2026). Every Growth band already includes the branding removal, account and user management and premium support that the popup ladder keeps for Agency, so for a small team that also wants email, the $19 band can be the cheaper way to get several logins.

The visitor allowance rises with the band — 5,000 at $19, 75,000 at $95 — so it stays the cheaper way only while traffic is modest.

What we found running Poptin ourselves

How to actually use Poptin

Decide which of the two products you are buying before anything else, because the pricing page is really two ladders behind one toggle. Poptins on its own is priced by visitors and is cheap at the bottom. Emails & Poptins, the combined product, is priced by the size of your email list, from $19 a month for 500 active contacts, with the visitor allowance rising alongside it. Start on the free plan, which is unusually usable: 1,000 unique visitors a month, one domain and unlimited popups, permanently.

What it does not include is the removal of Poptin's branding — the in-app billing page marks Unbranded with a cross on Free — so treat it as a real test rather than a permanent home if the popups are customer-facing. Size yourself on their definition of a visitor, not on your own. Their FAQ counts anyone who loads a page carrying the snippet within 30 days, once per browser: the same person on a phone and a laptop is two visitors, and clearing cookies makes them new again.

Take your analytics figure and assume the Poptin number will be higher. Check the domain count against your sites before you pick a tier. Free and Basic each cover one domain, Pro covers four, and only Agency is unlimited — so a second site can move you up a rung for reasons unrelated to traffic. And if more than one person will administer popups on the popup-only product, look straight at Agency.

Manage accounts and Manage users are crossed out on Free, Basic and Pro, which makes $95 a month the real entry price for a team there rather than $20; the combined Growth tier includes both from its $19 band.

Poptin vs Hello Bar, side by side

Each column shows the vendor’s own published entry price, read on the date shown. Entry prices can cover different services or units, so check what each one buys. We do not average them into a score.

Poptin →

What it costs

Free (Poptins product, 1,000 visitors/mo); Basic $20/mo billed annually ($25 monthly), 10,000 visitors

Price read on

10 Oct 2026

The catch

Poptin sells two products behind one toggle, and the catch depends on which one you buy.

Best for

sites that want popups, forms and coupons with a genuinely usable free tier and a cheap first paid rung — $20 a month billed annually for 10,000 visitors, unlimited popups and no Poptin branding — and small teams that want popups and email together, where Growth starts at $19 a month for 500 contacts and already includes user management

Hello Bar →

What it costs

Free (Starter, 5,000 views total, not monthly); Growth $29/mo billed annually ($39 monthly), up to 50,000 views/mo

Price read on

24 Sep 2026

The catch

The meter is views, not results: every visitor who sees a popup counts against your quota.

Best for

content sites, blogs and stores that already have traffic and a genuinely worthwhile offer, and want sticky bars, popups and slide-ins with A/B testing to convert more of that traffic into subscribers

Both names above are affiliate links: we may earn a commission if you sign up, at no extra cost to you. Neither changes what this table says.

The natural comparison is Hello Bar, Moosend — Hello Bar is the closest comparison we carry, and the unit is the whole story. From our own dossier (re-verified 3 September 2026) Hello Bar charges $29 a month billed annually for up to 50,000 popup VIEWS, $49 for 150,000 and $99 for 500,000, with the limit applied per website. Poptin charges $47 for 50,000 unique VISITORS and $95 for 150,000. On the headline numbers Hello Bar is cheaper at every rung — but a visitor who sees three popups is one visitor and three views, so the ladders only line up if your visitors each see a single popup. Past roughly 1.6 popups per visitor, Poptin's unit is the cheaper one at the same number. Work out which you are before comparing the prices. The free tiers differ in kind rather than degree: Poptin gives 1,000 visitors every month, Hello Bar gives 5,000 views in total rather than per month. One is a small permanent allowance, the other a trial with no clock on it. Moosend is the peer for the email half, and both price by list size: Moosend across 21 steps from 500 to a million contacts, quoted monthly, biannually or annually (re-verified 6 September 2026), Poptin's Emails & Poptins Growth across eighteen bands from $19 a month for 500 contacts to $1,279 for 200,000 (read 10 October 2026), with popup traffic bundled in. Compare them at your own list size, and count the visitor allowance that comes with each Poptin band as part of what you are paying for..

Visit Poptin →

Frequently asked questions

Can you export your data from Poptin?

Exit check 2026-10-30; route excerpt: Leads > Conversions shows an export icon, but no responses were created …; came along (excerpts): not_tested; lost (excerpts): not_tested; re-import: not tested.

How does Poptin decide I have used up my visitors?

Their own FAQ, read on poptin.com/pricing on 19 September 2026, defines it: a unique monthly visitor is anyone who loads one of your pages carrying the Poptin snippet in the last 30 days. One person opening five sessions and twenty pages still counts once — but clearing cookies, switching browser or picking up a different device makes them count again. Three things follow from that. The meter is browsers over a rolling 30 days, not people. It counts page loads carrying the snippet, not popups shown, so a page where nothing ever fires still spends the allowance. And your analytics figure will understate it, because the same person on a phone and a laptop is two visitors here. Put the snippet only where you actually want a popup, and assume Poptin's count runs above your own.

On the email side, what counts as an active contact?

The same FAQ, read 19 September 2026: a contact is active if it held the status Subscribed or Unconfirmed at least once during the current billing cycle. It is counted once per cycle however often its status changes, however many emails it receives, and however many subaccounts it appears in — and, the line worth reading twice, it still counts for that cycle even if the person unsubscribes inside it. So an unconfirmed address that never opts in and a subscriber who leaves in week one both occupy a slot until the cycle rolls over. Clean the list before a cycle starts rather than during it.

Can I run Poptin for clients, and what does that take?

Yes, and the FAQ names the tier: sub-accounts — separate popups, emails and automations per client, site or project — come with the Agency or Growth plans, and only an Agency plan lets you create and manage user accounts for clients. On the popup-only ladder that matters more than traffic does. The pricing page marks Manage accounts and Manage users crossed out on Free, Basic and Pro, and ticked only on Agency, so the real entry price for working on behalf of other people is Agency at $95 a month billed annually ($1,140 a year, or $119 monthly) rather than Basic at $20 — for reasons that have nothing to do with how many visitors you have. If referring rather than reselling is what you meant, the FAQ puts the affiliate programme at a lifetime 25% monthly commission per new paying member.

Can I cancel a paid Poptin plan myself?

Yes. The FAQ on poptin.com/pricing, read on 24 October 2026, says you can cancel your paid plan anytime via the Billing page in the dashboard. That answer does not say whether you get money back for the rest of the period, so treat a prorated refund as not confirmed and check the billing terms before buying an annual plan.

Is this a hands-on review of Poptin?

Yes. We tested Poptin ourselves on 2026-10-30; the section above says what we tested, what we found and what we did not test, and where a figure comes from the vendor's own documentation instead. Most of our reviews are researched rather than run; we say which is which. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.

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