FeedbackGate Review (2026)A Rating Gate Google's Rules Forbid
By Daan Haket · Researched and written with an AI assistant · who does what
The headline feature is a rating gate that sends happy customers to Google and unhappy ones to a private form, and Google's Business Profile policy forbids exactly that: merchants may not selectively solicit positive reviews (read 14 October 2026).
small local businesses that want automated email and SMS review requests with alerts on negative feedback, and that will offer every customer the public review link.
you want to use the rating gate to keep unhappy customers off Google, you need published overage rates, or you want a vendor whose terms name the company and a refund policy you can read.
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Pricing (2026)
✓ Pricing re-verified 14 Oct 2026
Three monthly plans, each with a 14-day free trial. Starter is $69 a month: up to 500 contacts, 1,000 emails and 100 SMS a month, basic analytics, the rating gate and email support. Growth is $149 a month: up to 2,500 contacts, 5,000 emails and 500 SMS, advanced analytics and reports, the rating gate with custom routing, campaign automation, brand customization, team management, priority email and chat support, Zapier and API access.
Agency is $399 a month: up to 10,000 contacts, 20,000 emails and 2,000 SMS, full white-label branding, custom domain support, custom integrations and a dedicated account manager. Every plan has pay-as-you-go overages, but no overage rate is published; the FAQ says you upgrade or buy additional message credits. Annual billing saves 20% according to the FAQ, through the sales team. No setup fees.
Payments are processed by Lemon Squeezy. The pricing page says the trial needs no credit card; the home page says a credit card is required for the trial. Plans change — always verify the live price on their site.
Category context: Marketing. Across the 26 tools in this category that we researched with a public US-dollar price, the median entry price is $29 a month (lowest paid plan as listed, per seat where the vendor prices per seat). FeedbackGate’s entry price of $69 a month sits above that median. Compare pricing conditions in the Software Cost Atlas →
What the pricing page doesn’t say
Used as designed, it can cost you the reviews it collected. The site contradicts itself on whether the trial needs a credit card, overage rates are not published, and the terms point to a refund policy we could not find and do not name the company behind the service. Usage claims and the competitor comparison table are the vendor's own. We have not used FeedbackGate ourselves.
What FeedbackGate does
Review-request software that sends automated email and SMS asks, routes ratings and alerts on negative feedback; plans by contacts and message volume, with white-label for agencies.
Contacts and messages set the tier
The tiers are volume steps with features attached. Starter at $69 covers 500 contacts and 100 SMS a month, enough for a single small location that mostly asks by email. Growth at $149 is five times the volume and the first plan with automation, team management, Zapier and the API, which most businesses with a CRM will want. Agency at $399 adds white-label and custom domains for resellers. Watch SMS.
It is the scarce allowance on every tier, and overage rates are not on the page, so a text-heavy campaign on Starter can cost more than the plan price says. Ask for the rate before you commit. The bigger question is not the tier but how you use the rating gate, which is on every plan. Google's own Business Profile policy forbids selectively soliciting positive reviews. Configure FeedbackGate so every customer is offered the public review link, and use the private form as an extra channel, not a filter.
How to actually use FeedbackGate
Before importing anyone, read Google's Business Profile policy on prohibited and restricted content, under Fake engagement and Rating manipulation. Read on 14 October 2026, it says merchants may not discourage or prohibit negative reviews or selectively solicit positive reviews from customers, and Google can remove reviews and restrict a profile that breaks it. Set up the campaign so that unhappy customers still see the link to leave a public review; the private feedback form is useful for catching problems, not for hiding them.
Then start small. Import a CSV of recent customers who agreed to hear from you, and get prior written consent before any SMS: the terms make TCPA compliance your responsibility. Send by email first, since email allowances are ten times larger than SMS on every plan. Check during the trial whether a card is taken. The pricing page and the home page disagree on that, so read the checkout screen before you start the 14 days.
Where this section comes from: our research notes (138 words)
FeedbackGate's own pages, read in a live browser on 14 October 2026: the pricing page at feedbackgate.com/pricing (three plans, limits, FAQ on overages, annual billing and Lemon Squeezy), the home page (the rating gate, its FAQ and its comparison table), the about page and the terms of service at feedbackgate.com/legal/terms, last updated 1 January 2025. The terms refer to a refund policy that we could not find linked on the site, and neither the terms nor the about page name the company or its country.
The rule on soliciting reviews is quoted from Google Business Profile Help, Prohibited and restricted content, Fake and misleading content, Rating manipulation (support.google.com/business/answer/7400114), read the same day. Usage figures such as 500+ businesses are FeedbackGate's own claims. FeedbackGate is an affiliate partner of ours through Lemon Squeezy. We have not used FeedbackGate ourselves.
FeedbackGate vs NiceJob, side by side
Each column shows the vendor’s own published entry price, read on the date shown. Entry prices can cover different services or units, so check what each one buys. We do not average them into a score.
Both names above are affiliate links: we may earn a commission if you sign up, at no extra cost to you. Neither changes what this table says.
The natural comparison is NiceJob — NiceJob is in our dossiers too, read on 13 October 2026: Starter $75 a month and Pro $125 a month for automated review requests and social proof. FeedbackGate, read on 14 October 2026, starts at $69 a month for 500 contacts and 100 SMS, with Growth at $149. They are close on price; the difference to weigh is that FeedbackGate is built around a rating gate that Google's policy on selectively soliciting positive reviews rules out as a filter, so compare how each lets you ask every customer..
Frequently asked questions
Is FeedbackGate's rating gate allowed by Google?
Used as a filter, it conflicts with Google's rules. Google Business Profile Help, read 14 October 2026, says merchants may not discourage or prohibit negative reviews or selectively solicit positive reviews from customers. FeedbackGate's own FAQ describes routing 4- and 5-star customers to Google and unhappy customers to a private form. If you use it, offer every customer the public review link.
What does FeedbackGate cost?
Read 14 October 2026: Starter $69 a month (500 contacts, 1,000 emails, 100 SMS), Growth $149 (2,500 contacts, 5,000 emails, 500 SMS) and Agency $399 (10,000 contacts, 20,000 emails, 2,000 SMS). Overages are pay-as-you-go at rates the page does not publish, and annual billing saves 20% through sales.
Does the FeedbackGate trial need a credit card?
The site contradicts itself. The pricing page, read 14 October 2026, says no credit card is required for the 14-day trial; the home page says a credit card is required for the trial. Check the checkout screen before you start.
Is this a hands-on review of FeedbackGate?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Read 2026-10-14 in a live browser on feedbackgate.com/pricing, the home page, the about page and the terms of service dated 1 January 2025.
- A dated screenshot of that pricing page, kept on this site as the receipt.
Others in this category
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