OptinMonster Review (2026)Popups and Lead Capture for Websites
By Daan Haket · Researched and written with an AI assistant · who does what
The first-year price is a discount: Basic renews at about twice the price and Growth at more than twice. Exit-intent is not on Basic or Plus. Monthly prices are not shown on the pricing page. We did not test it.
- Best for Small sites with a single signup form
Affiliate link: we may earn a commission if you sign up, at no extra cost to you. It never changes our verdict.
Is OptinMonster right for you?
Your pain“My visitors leave without joining the list and a static form in the footer gets ignored.”
Does OptinMonster solve it?YesPricing page, read 14 Nov 2026: every plan lists all campaign types, 700+ templates, page and scroll triggers and time-on-site triggers.
Your planBasic, $108 for the first year, then $210 a year; 1 site, 2,500 campaign impressions
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Your pain“People reach the checkout, then close the tab, and I have no way to speak to them first.”
Does OptinMonster solve it?PartlyPricing page, read 14 Nov 2026: exit-intent is listed from Pro, and coupon wheel campaigns and eCommerce integrations from Growth.
Your planPro, $348 for the first year, then $870 a year; Growth, $588 first year, then $1,470
Try OptinMonster →
Your pain“I saw a low first-year price and I do not want the renewal bill to surprise me.”
Does OptinMonster solve it?PartlyPricing page, read 14 Nov 2026: Basic renews at $210 a year against $108 billed today, and the page says all renewals are at full price.
Your planBasic, $108 first year; plan on $210 a year from year two
Try OptinMonster →
- you want to pay month to month, need exit-intent on the cheapest plan, or want a popup tool we have tested end to end.
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Pricing (2026)
✓ Pricing re-verified 14 Nov 2026
“Renews at normal $1,470/yr”Source: optinmonster.com/pricing, read 25 Oct 2026
“Every plan includes a 14-day money-back guarantee”Source: optinmonster.com/pricing, read 25 Oct 2026
OptinMonster sells four plans, billed yearly by default. Basic is $108 billed today and renews at $210 a year, for 1 site and 2,500 campaign impressions. Plus is $288 billed today and renews at $570 a year, for up to 2 sites and 10,000 impressions, and adds A/B testing and device targeting. Pro is $348 billed today and renews at $870 a year, for up to 3 sites and 25,000 impressions, and adds exit-intent, countdown timers and webhooks.
Growth is $588 billed today and renews at $1,470 a year, for up to 5 sites and 100,000 impressions, and adds geolocation targeting, coupon wheel campaigns and eCommerce integrations. The page says all renewals are at full price and that every plan has a 14-day money-back guarantee. It also offers a free trial with 500 impression credits. It states annual plans cost 50% less than monthly ones but shows no monthly prices.
An earlier read on 25 Oct 2026 showed higher first-year prices for Plus, Pro and Growth, so the first-year prices move. Plans change, so check the live price on their site before you buy.
Category context: Marketing. Across the 32 tools in this category that we researched with a public US-dollar price, the median entry price is $29 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Compare pricing conditions in the Software Cost Atlas →
OptinMonster’s pricing page, as we read it
What OptinMonster does
Popup, slide-in and signup form builder that turns site visitors into email subscribers.
Exit-intent starts at Pro
Basic covers the campaign types, templates and triggers, but exit-intent, countdown timers and webhooks are listed from Pro, and coupon wheels and store integrations from Growth. The first-year price is far below the renewal price, so compare the renewal figure.
How to actually use OptinMonster
Create an account, add the OptinMonster code to the pages of your site (the vendor says you need a site where you can add custom JavaScript to the body of your pages), pick a template and set a trigger such as time on page or scroll depth. The free trial gives 500 impression credits to try it first. We read the vendor pages only. We did not run a campaign, so we cannot say how the popups perform.
Distilled from OptinMonster pricing page, read on 14 November 2026. OptinMonster is an affiliate partner of ours through Awin. We have not tested the product.
The natural comparison is Sumo: Sumo also offers signup popups and forms. Compare renewal prices and which triggers each plan includes.
Frequently asked questions
How much does OptinMonster cost?
Per the pricing page read on 14 November 2026, the first year is $108 on Basic, $288 on Plus, $348 on Pro and $588 on Growth, billed yearly.
What does it cost after the first year?
The page lists renewals of $210, $570, $870 and $1,470 a year, and says all renewals are at full price.
Is there a free trial or a refund?
The page offers a free trial with 500 impression credits, and every plan has a 14-day money-back guarantee.
Which plan has exit-intent?
The page lists exit-intent from Pro.
What do we not know?
How the campaigns perform, the monthly prices and the full refund exclusions.
Is this a hands-on review of OptinMonster?
This is a researched assessment, not a hands-on test. Where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Read 2026-11-14 on optinmonster.com/pricing, US dollars.
- A dated screenshot of that pricing page, kept on this site as the receipt.
Bottom line
In one line: Popups and signup forms; Basic $108 first year, $210 on renewal.
Best for: small sites with a single signup form.
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Others in this category
Reviewed marketing tools that share ground with OptinMonster. They are comparable in what they do, not drop-in swaps:
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