Reply.io Review (2026)$89 Buys Unlimited Contacts

Pricing (2026)

✓ Pricing re-verified 9 Oct 2026

Three separate tracks, and the one you pick changes the arithmetic completely. Email Volume is priced by active contacts. Billed annually it is $49, $59, $69 and $89 per user a month for 1,000, 2,000, 3,000 and 5,000 contacts, then, for unlimited users, $159 for 10,000, $259 for 25,000, $459 for 50,000 and $899 for 100,000, with 200,000 and up quoted; month to month the same tiers are $59, $69, $79, $99, $179, $299, $499 and $999.

Multichannel is all-inclusive from $89 per user a month billed annually ($99 monthly) with unlimited active contacts, adding LinkedIn, SMS, calls and WhatsApp, 10 mailboxes (5 on monthly) and 50 live data credits. AI SDR (Jason) runs $500, $800 or $1,000 a month billed annually at Starter (1,000, 2,000 or 3,000 contacts) and $1,500 or $3,000 at Growth (5,000 or 10,000), $800 to $5,000 month to month, with Enterprise quoted.

Agency Core starts at $210/month and Agency AI SDR at $500 per client. Add-ons on top of the Email track: LinkedIn automation $69/month per account, calls and SMS $29/month per account, AI/live-data credits from $39/month and email validation from $20/month. Each mailbox beyond the number a plan includes also needs a $29/month email account seat on top of the mailbox price. Plans change — always verify the live price on their site.

Category context: Growth & Revenue. Across the 83 tools in this category that we researched with a public US-dollar price, the median entry price is about $30 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Reply.io’s entry price of $49 a month sits above that median. Compare pricing conditions in the Software Cost Atlas →

What the price did

We capture Reply.io’s own pricing page every month and keep the figures, so this is our record of the page — not a forecast, and not someone else’s summary.

What the pricing page doesn’t say

The catch

The trap is the cheaper Email track: it starts at $49 for 1,000 contacts, but LinkedIn automation ($69 per account) and calls and SMS ($29) are add-ons there, so one seat with both is $147 against $89 for Multichannel. Budget the track that matches your channels, plus sending infrastructure (domains, warmup) that any cold-outreach stack needs. The platform is genuinely capable; the pricing just rewards reading this paragraph before the demo call.

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What Reply.io does

AI-driven sales engagement platform. Automate your cold outreach across email, LinkedIn, and calls while keeping the human touch. Now includes a mobile app (Jason AI) for iOS and Android to run outreach on the go.

What buyers report about Reply.io

Hands-on: not tested by usReported by buyers: G2, Trustpilot, Reddit, Product Hunt and SourceForge, read August 2026, Product Hunt and SourceForge October 2026

Themes from the buyer-review sites listed at the foot of this page, read in August 2026, Product Hunt and SourceForge October 2026. We have not run Reply.io ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.

Count seats before you count contacts

Reply sells three separate tracks and the one you pick changes the arithmetic. Email Volume is priced on active contacts, the unique people who get a first-step email in a month. Billed annually it is $49 for 1,000, $59 for 2,000, $69 for 3,000 and $89 for 5,000, each per user; from 10,000 the price covers unlimited users: $159 for 10,000, $259 for 25,000, $459 for 50,000 and $899 for 100,000.

Multichannel is $89 per user a month billed annually ($99 monthly) with unlimited active contacts, LinkedIn, calls, SMS and WhatsApp, and 10 mailboxes (5 on monthly). For one person the comparison is short. At 5,000 contacts both cost $89, and the Email track only adds channels by add-on: LinkedIn at $69 per account and calls and SMS at $29, so 1,000 contacts plus LinkedIn is already $118. For a team the per-user line flips it.

Multichannel multiplies by seats; the Email track stops doing so at 10,000 contacts. Two users on Multichannel are $178 a month and three are $267, while 10,000 contacts on the Email track is $159 for the whole team. Count seats and channels together before you pick. What upgrading does not fix: Multichannel's limit is mailboxes, not contacts. Each mailbox you buy beyond the included ten needs an additional email account seat at $29 a month on top of the mailbox itself, and a deleted mailbox is not refunded.

Unlimited contacts is not unlimited sending; your daily send discipline per mailbox sets the ceiling. AI SDR is a different purchase. Jason runs $500, $800 or $1,000 a month billed annually for 1,000, 2,000 or 3,000 contacts and $1,500 or $3,000 at 5,000 or 10,000; month to month the same tiers are $800 to $5,000. The page advertises "save up to 50%" on annual billing; the tables give 33% to 40%. Price it against a person's salary, not against the sending tools.

How to actually use Reply.io

Pick your track before you look at any price, because the three are different products rather than tiers. Multichannel at $89 a month billed annually gives unlimited active contacts plus LinkedIn, SMS, calls and WhatsApp. The Email Volume track is priced per active contact, per user up to 5,000 contacts and for unlimited users from 10,000. For one person it is only the cheaper choice below 5,000 contacts with no add-ons, since a single add-on takes it past $89; for a team of two or more, the 10,000-contact tier at $159 undercuts Multichannel at $89 per user.

Then count mailboxes rather than contacts, because that is Multichannel's real ceiling: ten on annual billing and five on monthly. Multiply by whatever daily send discipline you keep per mailbox — and cold outreach lives or dies on that discipline — and you have your actual sending capacity, which is the number the plan does not tell you. Budget the sending infrastructure separately. Domains, mailboxes and warm-up are what any cold-outreach stack needs and none of it is in the subscription, so plan on 1.5 to 2 times the sticker before the platform is genuinely working.

If AI SDR is on the table, price it against a person rather than against software. At $500 to $1,000 a month for 1,000 to 3,000 contacts, Jason costs seven to fifteen times what the same contact volume costs on the email track — because what you are buying there is the writing and the sequencing, not the sending.

Reply.io vs Apollo, side by side

Each column shows the vendor’s own published entry price, read on the date shown. Entry prices can cover different services or units, so check what each one buys. We do not average them into a score.

Reply.io →

What it costs

From $49 per user/mo for 1,000 active contacts (Email Volume, annual); Multichannel $89 per user/mo billed annually ($99 monthly)

Price read on

9 Oct 2026

The catch

The $89 is the Multichannel track on annual billing, and it does include LinkedIn, calls, SMS and WhatsApp — $99 month to month.

Best for

sales teams running structured multichannel outbound (email + LinkedIn + calls) who want sequences, warmup and a B2B database in one platform

Apollo →

What it costs

Free plan (900 credits/seat/year, 2 sequences); Basic $49 per seat/mo billed annually ($65 monthly)

Price read on

1 Oct 2026

The catch

The credit and export caps are the catch — real usage on enrichment and dialing often runs well above the sticker, and data accuracy is hit-or-miss, so verify before you outreach at scale.

Best for

sales teams that want prospecting data, enrichment and sequencing in one affordable all-in-one platform

Both names above are affiliate links: we may earn a commission if you sign up, at no extra cost to you. Neither changes what this table says.

The natural comparison is Instantly or Apollo — Instantly is cheaper email-first, Apollo bundles a bigger database — Reply's edge is mature multichannel sequencing; compare real per-seat totals. Weigh it against Outreach on the job you actually need done.

Visit Reply.io →

Frequently asked questions

What does Reply.io cost?

It depends which of the three tracks you buy. Email Volume starts at $49 per user a month for 1,000 active contacts billed annually ($59 monthly), is priced for unlimited users from 10,000 contacts ($159) and reaches $899 at 100,000. Multichannel is $89 per user a month billed annually with unlimited contacts. The Jason AI SDR track starts at $500 a month billed annually ($800 monthly). Read 9 October 2026.

Why do people say multichannel costs far more than advertised?

Because on the Email track it does: LinkedIn automation is $69 a month per account and calls and SMS $29, so bolting both onto a $49 email plan lands you near $150 before data credits. The all-inclusive Multichannel plan at $89 a month annually already contains them, which is why the cheaper-looking track is often the more expensive one. Work out which channels you actually need first.

Is the AI SDR worth ten times the price?

That is the question the price forces, and the honest answer is that it is a different purchase: $500 to $1,000 a month buys an agent that sources and researches prospects, against $89 for a tool you drive yourself. Judged as software it looks expensive; judged against the cost of an SDR it does not. Decide which of those two budgets it comes out of before comparing it with sequencing tools.

Will Reply's LinkedIn automation get my account suspended?

Nothing removes that risk, but Reply ships the two controls that matter and sets them conservatively out of the box, and the numbers are the ones to plan capacity around (read on Reply's own help centre, 11 September 2026). Daily caps are per action per account: connection requests, profile views, likes, InMails, endorsements and follows default to a 25-35 range, messages to 35-50, and you either keep the range, in which case Reply picks a different number inside it each day, or fix a single number, with 100 the ceiling for any action. Between actions sits a randomised pause, 60 to 120 seconds by default and adjustable from 30 seconds upward. So one connected LinkedIn account is roughly 25 to 35 connection requests a day at the defaults, whether that account came inside Multichannel or as the $69-a-month add-on, and caps reset on UTC with edits taking effect the following day.

Is the Email Volume plan priced per user?

Up to 5,000 contacts, yes. Reply's pricing file (read 9 October 2026) lists $49, $59, $69 and $89 per user a month billed annually for 1,000 to 5,000 active contacts; from 10,000 contacts the price covers unlimited users: $159, $259, $459 and $899 for 10,000 to 100,000. So two people at 5,000 contacts pay $178 a month on either Email Volume or Multichannel, while 10,000 contacts on Email Volume is $159 for the whole team.

What does an extra mailbox cost on Multichannel?

More than the mailbox. Reply's pricing file, which quotes its support article "Buying domains & mailboxes" (read 9 October 2026), says each purchased mailbox beyond the number a plan includes (10 on annual Multichannel, 5 on monthly) also needs an additional email account seat at $29 a month. The mailbox itself is $5 a month fresh or $15 pre-warmed, with pre-warmed domains at $25 a year and three mailboxes each. You pay for seats rather than mailboxes, and deleting a mailbox is not refunded. Email Volume lists unlimited mailboxes under a fair-usage policy.

How much does annual billing save on Jason AI SDR?

Less than the label. The AI SDR tab advertises "save up to 50%" on annual billing, but the tables in Reply's pricing file (read 9 October 2026) give $500 against $800, $800 against $1,200, $1,000 against $1,500, $1,500 against $2,500 and $3,000 against $5,000, savings of 33% to 40%. On Email Volume the advertised "up to 17%" checks out at the 1,000-contact tier ($49 against $59).

Is this a hands-on review of Reply.io?

This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.

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