Moosend Review (2026)$7/mo Buys 500 Contacts
By Daan Haket · Tested hands-on · written with an AI assistant · who does what
The friendly $7-9 headline is the entry rate at the smallest list size (500 contacts), and the ladder above it does not fall smoothly: paid annually, 8,000 contacts costs $51 a month while 10,000 costs $70, so a list of 9,000 sits on the wrong side of the sharpest jump on the slider.
small businesses and marketers who want affordable email marketing and automation with a low entry price, a real free trial and a clean drag-and-drop builder.
you run a very large list where per-subscriber pricing adds up, or you only need transactional/API email — a developer-focused sender is cheaper for that.
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Exit test (measured 2026-10-29)
- Export route
- Members > Export to CSV
- Formats
- ZIP, CSV
- Attachments included
- Not tested
- Re-import tested
- Yes
- Lost on export
- Free text loses the space after the comma and replaces the newline with a space.; The export contains no native member ID.
Formats describe this export route; offered formats may not have been inspected. Full exit test and scope ↓
Tested by our team on 29 October 2026 on the free trial: Daan created the account and our AI assistant ran the test in Daan's browser. We imported two made-up members from a CSV into a test list, exported the list, imported a changed version and opened the Pro checkout without paying.
How we tested
- Imported two made-up members with custom fields from a CSV
- Exported the list through the emailed link
- Imported a copy with one field changed and exported again
- Opened the Pro checkout and stopped before paying
- The account opened on a free trial: 'Your free trial expires in 30 days', '0 out of 1,000 members', no payment method. That matches the pricing page's 30 days for up to 1,000 contacts, without a card.
- A new list starts on single opt-in, so importing our two test members sent no confirmation email. The import has an optional 'add them as verified' consent box, which we left unticked.
- Custom fields can be text, date, number, dropdown or checkbox. The CSV import mapped nine of our eleven columns; there is no field for a subscription status or a file.
Pricing (2026)
✓ Pricing re-verified 9 Oct 2026
A 30-day free trial with no credit card. Pro is priced by list size across 21 steps from 500 to 1,000,000 contacts, quoted monthly, biannually (sold as 15% off) or annually (sold as 20% off). At 500 contacts it is $9 monthly, $8 biannual and $7 annual. The ladder is not monotonic per contact: paid annually, 8,000 contacts is $51 a month against $70 at 10,000, 75,000 is $333 against $499 at 100,000, and 500,000 is $2,317 against $2,829 at 600,000 — three steps up the slider that cost more per head than the step below them.
The discounts round to whole dollars and so land short at small sizes: at 1,000 contacts $16 monthly becomes $14 biannual (12.5% off) and $13 annual (18.75% off). Instead of a subscription you can buy email credits outright with no expiry: 350,000 for $350, 500,000 for $500, 750,000 for $750 and 1,000,000 for $1,000 — a flat $0.001 per email with no volume discount.
Full pricing notes (2 more paragraphs)
Above Pro the page shows Moosend+ (a custom plan assembled from add-ons: dedicated IPs, transactional emails, audience discovery, custom dashboards, hosted files, extra team members, SSO and SAML) and Enterprise, both quote-only. On 30 September 2026 all 21 steps on all three billing terms and the four credit packs were identical to the September reading. The comparison table allows 2 team members on the trial and 5 on Pro, with 10 or more on Enterprise, and the FAQ says credit buyers get a notification at 80% use.
Re-read on 9 October 2026 from the page's own selector, Pro per month billed monthly / biannually / annually: 500 $9 / $8 / $7, 1,000 $16 / $14 / $13, 2,000 $24 / $20 / $19, 3,000 $32 / $27 / $26, 5,000 $48 / $41 / $38, 8,000 $64 / $54 / $51, 10,000 $88 / $75 / $70, 25,000 $160 / $136 / $128, 50,000 $315 / $268 / $252, 75,000 $416 / $354 / $333, 100,000 $624 / $530 / $499, 150,000 $936 / $796 / $749, 200,000 $1,216 / $1,034 / $973, 250,000 $1,520 / $1,292 / $1,216, 300,000 $1,808 / $1,537 / $1,446, 400,000 $2,352 / $1,999 / $1,882, 500,000 $2,896 / $2,462 / $2,317, 600,000 $3,536 / $3,006 / $2,829, 700,000 $4,080 / $3,468 / $3,264, 800,000 $4,640 / $3,944 / $3,712, 1,000,000 $5,840 / $4,964 / $4,672.
Plans change — always verify the live price on their site.
Category context: Marketing. Across the 29 tools in this category that we researched with a public US-dollar price, the median entry price is $29 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Moosend’s entry price of $7 a month sits below that median. Compare pricing conditions in the Software Cost Atlas →
What the price did
We read Moosend’s own pricing page on a schedule and keep every reading, so this is our record of the page — not a forecast, and not someone else’s summary. A change appears here only after we confirmed the new price on the page itself.
Unchanged. Every price on Moosend’s pricing page was identical across our 7 reads from 26 Jul 2026 to 16 Sep 2026 (52 days).
What the pricing page doesn’t say
The same reversal repeats at 100,000 and at 600,000. Read the comparison table before you assume Pro covers you, too: transactional emails, SSO and SAML, a dedicated IP, hosted files and an account manager are Moosend+ add-ons or Enterprise rather than included.
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What Moosend does
Email marketing and automation platform — drag-and-drop campaigns, automation workflows, landing pages and subscription forms, priced by contact-list size with a 30-day free trial and pay-as-you-go email credits as an alternative.
What buyers report about Moosend
Hands-on: tested 2026-10-29Documented by the vendor: 2 features, read 2026-10-09Reported by buyers: G2, Capterra and Trustpilot, read August 2026
Themes from the buyer-review sites listed at the foot of this page, read in August 2026. We tested Moosend ourselves on 2026-10-29, but one test is a narrow sample, so here is what other buyers report. We summarise it here because the complaints are usually the part a vendor page leaves out.
- • Price against feature set is the reason people choose it — 50-70% below Mailchimp, from $9/month, and the automation builder handles cart abandonment and behaviour flows properly. 4.7 on G2 across 717+ reviews.
- • Live chat in under five minutes is reported by name.
- • Auto-renewal without notice and refused refunds are what the one-star reviews describe.
- • Constant Contact acquired Moosend in June 2025, which leaves genuine uncertainty about the roadmap. Worth weighing if you are committing to it long-term.
- • Above about 50 users the custom pricing turns opaque and the app ecosystem runs thin.
Where the ratings disagree. 4.7 on G2 against 3.4 on Trustpilot across roughly 79 reviews. Small Trustpilot sample, and the theme in it is renewal rather than the product.
Pages read (August 2026): Trustpilot
When the paid plan is worth it
The $7-to-$9 headline is real but it is the price at 500 contacts, the smallest of 21 steps on a slider that runs to a million. The ladder is worth reading step by step, because it does not fall smoothly. Paid annually, 8,000 contacts costs $51 a month and 10,000 costs $70 — 37% more money for 25% more list, and the worst value on the slider below 25,000. The same reversal happens twice more: 75,000 costs $333 where 100,000 costs $499, and 500,000 costs $2,317 where 600,000 costs $2,829.
Per thousand contacts, 8,000, 75,000 and 500,000 are the cheap steps, and the rung above each is dearer per head rather than cheaper. The advertised discounts also round against you at the bottom. Annual billing is sold as 20% off and biannual as 15%; at 1,000 contacts the real figures are 18.75% and 12.5%, because every amount rounds to whole dollars. What none of it buys is transactional email, SSO and SAML, a dedicated IP, hosted files or an account manager.
Those sit in Moosend+ or Enterprise and are quoted separately, so a team needing transactional sending alongside marketing is not buying the plan it thinks it is.
Our monthly capture read this vendor's pricing page every month from August 2026 to October 2026, and the amounts were the same all 3 times, including $350, $500 and $750 from the pricing above. We keep watching — the registry records what moves.
What we found running Moosend ourselves
The first findings are at the top of this page. The rest:
- Export comes by email: the link arrived about 10 seconds after we asked, and it downloaded the file without logging in. Anyone who gets that email link gets the list.
- The export (a ZIP with a semicolon-separated CSV) kept names with accents, dates and custom fields, but our free text lost its line break and the space after a comma, and 12.10 became 12.1. It has no member ID.
- Importing the changed file again ('Add or update') matched on email: still two members, no duplicates, only the one changed field different. An export taken a minute after the import still showed the old value.
- A new team member defaults to Admin, and the owner sets their password; Viewer is among six roles. The API key was there in the trial, with full account access.
Claim vs. what we measured
We set a claim from Moosend's own pages next to what we saw in our test, on the plan named. The status says whether the two describe the same thing and match; it is not a verdict on the product. Confirmations are listed too.
| What the vendor says | What we measured | Status | What it means if you buy |
|---|---|---|---|
| Create your free account today!Source: identity.moosend.com, read 29 Oct 2026 | Measured 2026-10-29: The app shows 30 trial days, 1,000 maximum members and no payment method.Our test, 29 Oct 2026; Free trial (30 days, 1K) | ConfirmedCompared on the account we tested: the free trial on the 1,000-member allowance, not a paid plan. | The free route is available; the paid Pro selection starts at 500 subscribers. |
| 30-day free trialSource: moosend.com, read 29 Oct 2026 | Measured 2026-10-29: Home shows 30 days and 1,000-member allowance; Billing shows no payment method.Our test, 29 Oct 2026; Free trial (30 days, 1K) | ConfirmedSame trial account; the 30 days are the counter shown in the app on the signup day. | The observed trial matches the duration quoted in the source notes. |
| $9 Per monthSource: moosend.com, read 29 Oct 2026The vendor's page no longer shows this wording (checked 2026-11-03) — original claim: “$9 Per month” | Measured 2026-10-29: Monthly Pro 500 shows $9 on the price page and $9 / monthly on checkout. Tax and final payable total are not visible.Our test, 29 Oct 2026; Free trial (30 days, 1K) | ConfirmedSame basis on both sides: Pro, 500 contacts, billed monthly, in USD; tax was not shown at checkout. | Monthly base matches; final tax-inclusive total unknown. |
Exit test: can you take your data out?
Imported and exported two newsletter members, then tested an update matched by email. Test date: 29 Oct 2026. We describe the friction rather than score it; this is one run with synthetic records, not a verdict on Moosend.
| What we checked | What we saw |
|---|---|
| Came along in the export |
|
| Lost in the export |
|
| Awkward but not lost | The email download link works without login. The ZIP contains a semicolon CSV with UTF-8 BOM. The first export after reimport was stale; the later export contains the update. Tags were imported as text, not native tags. |
| Export route | Members > Export to CSV; download ZIP through email link. |
| Export format | ZIP containing CSV; imported records become Active although subscription_state was not mapped. |
| Re-importing the export | Native-ID reimport is not offered because the export omits that ID. A separate email-key update retained both records with no duplicates and changed only the second free-text value, with the same text normalization. |
| Cancelling | The free trial has no payment method. Actual cancellation, expiry and deletion were not tested. |
What the exit test does not show:
- Actual cancellation, expiry and deletion.
- Native-ID update execution.
- Unentered fields and complete signup screen count.
Kit check counts
Kit email-nieuwsbrief 1.0.0; run moosend-2026-10-29; observed 2026-10-29.
- export / AIBM-001: Of 10 checks: 5 kept, 2 changed, 1 lost, 2 not offered, 0 not tested
- export / AIBM-002: Of 10 checks: 5 kept, 2 changed, 1 lost, 2 not offered, 0 not tested
- reimport / AIBM-001: Of 10 checks: 5 kept, 2 changed, 1 lost, 2 not offered, 0 not tested
- reimport / AIBM-002: Of 10 checks: 5 kept, 2 changed, 1 lost, 2 not offered, 0 not tested
Each record and phase uses this kit’s checks. Counts describe this run; they are not a score or a comparison between kits.
Mail in the first 14 days
Measurement running until 2026-11-11T23:00:00Z (last observed 2026-11-03T02:18:01.634966Z).
13 emails in the 14-day window so far; first email after signup: unknown (exact signup time not recorded); 1 with an explicit offer.
Retained inbox and junk only; removed or archived mail is outside this observation. Ambiguous supplier attribution is excluded. Day numbers use elapsed 24-hour periods since the recorded signup date at midnight Europe/Amsterdam; the signup hour is unknown. Offer flags quote literal subject/body text. Replies in our own correspondence (support tickets, our comment requests) are excluded; one-time codes, our own address, our account name and our name are replaced in brackets.
| Day | Time (UTC) | Sender | Literal subject | Folder | Offer evidence |
|---|---|---|---|---|---|
| Day 0 | 2026-10-29 19:01:11 UTC | Moosend team / moosend.com | Activate your Moosend account | junk | |
| Day 0 | 2026-10-29 19:03:17 UTC | Moosend team / moosend.com | Your inbox holds the key. This is it. | inbox | |
| Day 0 | 2026-10-29 19:14:43 UTC | Moosend team / moosend.com | Your export request has been completed | junk | |
| Day 0 | 2026-10-29 19:15:23 UTC | Moosend team / moosend.com | Thank you for your feedback! | junk | |
| Day 0 | 2026-10-29 19:17:42 UTC | Moosend team / moosend.com | Your export request has been completed | junk | |
| Day 0 | 2026-10-29 19:18:54 UTC | Moosend team / moosend.com | Your export request has been completed | junk | |
| Day 0 | 2026-10-29 19:19:59 UTC | Moosend team / moosend.com | Thank you for contacting Moosend Support! | junk | |
| Day 0 | 2026-10-29 19:21:06 UTC | Moosend team / moosend.com | Welcome to Moosend! | junk | |
| Day 0 | 2026-10-29 20:20:45 UTC | Moosend team / moosend.com | Let’s make your Moosend trial even better! | junk | offer — “20% discount” (body) |
| Day 1 | 2026-10-30 08:36:18 UTC | Moosend team / moosend.com | Thank you for contacting Moosend Support [ ref:!00D7008xak.!500PW023T4iE:ref ] | inbox | |
| Day 1 | 2026-10-30 20:20:24 UTC | Moosend team / moosend.com | Adding the right sender | inbox | |
| Day 2 | 2026-10-31 20:20:06 UTC | Moosend team / moosend.com | Creating your first campaign | inbox | |
| Day 4 | 2026-11-02 20:19:52 UTC | Moosend team / moosend.com | Ready to skyrocket your sales? | inbox |
Screenshots from our test (click to enlarge)
What this test does not show:
- Sending a campaign or automation
- What happens to the list when the trial ends
- Support's answer (we emailed our three questions on 29 October)
Most of our reviews are researched rather than run — how we review explains which is which, and why we do not pretend otherwise.
How to actually use Moosend
Price at your own list size and then check the step above and below it, because the ladder reverses in three places. Paid annually, 8,000 contacts is $51 a month and 10,000 is $70, so a list sitting at 9,000 is on the wrong side of the sharpest jump on the slider and trimming it under 8,000 saves $19 a month. The same trap sits at 100,000 and again at 600,000.
Then decide subscription against credits, a genuinely different meter. The packs are 350,000 emails for $350, 500,000 for $500, 750,000 for $750 and a million for $1,000 — a flat tenth of a cent per email, no volume discount at any size, and no expiry date. If you send hard for three months a year that beats paying for list size twelve months a year. Read the comparison table before assuming Pro covers you.
Transactional emails, SSO and SAML, dedicated IPs, hosted files and an account manager are Moosend+ add-ons or Enterprise rather than included. The 30-day trial needs no card.
Where this section comes from: our research notes (105 words)
Moosend's own pricing page (moosend.com/pricing/), read 6 September 2026 from a Netherlands exit — the complete Pro ladder taken from the contact-count selector's own data attributes, which carry the monthly, biannual and annual amount for all 21 steps from 500 to 1,000,000 contacts; the credit packs together with the number of emails each one buys; and the three-column layout of Pro, Moosend+ and Enterprise with the add-on list underneath Moosend+.
moosend.com/llms.txt exists but is 81 bytes long and says nothing about price. Re-read 30 September 2026: the selector's data attributes again for all 21 steps, the credit packs, the comparison table and the credits FAQ.
The natural comparison is Mailchimp — Mailchimp is the recognized incumbent that gets pricey as your list grows; Moosend undercuts it on entry price with comparable automation — just watch how the per-subscriber tiers climb as you scale.
Frequently asked questions
Can you export your data from Moosend?
Exit check 2026-10-29; route excerpt: Members > Export to CSV …; came along (excerpts): Both member names, emails, custom codes, dates and currencies survive …; lost (excerpts): Free text loses the space after the comma and replaces the newline with a space / The export contains no native member ID; re-import: tested.
What does Moosend cost?
At 500 contacts, $9 a month billed monthly, $8 biannually or $7 annually, rising with list size across 21 steps to a million contacts. Biannual billing is sold as 15% off and annual as 20%, though at small list sizes the rounding to whole dollars makes it less: at 1,000 contacts it is 12.5% and 18.75%. There is a 30-day trial with no card. Read on 6 September 2026 and unchanged, step for step, on 30 September 2026.
Does the price per contact keep falling as my list grows?
Not everywhere. Paid annually, 8,000 contacts costs $51 a month and 10,000 costs $70 — 37% more for 25% more list. The same reversal happens at 100,000 (against 75,000) and at 600,000 (against 500,000). If your list sits just above one of those thresholds, trimming it back is worth real money.
What is the credit option for?
Senders whose volume is lumpy. Instead of a monthly subscription you buy email credits outright and they do not expire: 350,000 emails for $350, 500,000 for $500, 750,000 for $750 and a million for $1,000. That is a flat tenth of a cent per email with no volume discount at any size, so the packs are worth it for the timing rather than the rate — if you send three big campaigns a year rather than a weekly newsletter, you stop paying for list size in the months you send nothing.
Is this a hands-on review of Moosend?
Yes. We tested Moosend ourselves on 2026-10-29; the section above says what we tested, what we found and what we did not test, and where a figure comes from the vendor's own documentation instead. Most of our reviews are researched rather than run; we say which is which. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Buyer reviews on G2, Capterra and Trustpilot, read August 2026.
- Re-verified 2026-09-06 and again 2026-09-30.
- A dated screenshot of that pricing page, kept on this site as the receipt.
- Our own hands-on session with Moosend (2026-10-29), written up in full further down this page.
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