Lusha Review (2026)40 Free Credits, and a Phone Costs 5 of Them
By Daan Haket · Researched and written with an AI assistant · who does what
A phone number costs 5 credits, so the credit counts on the plan cards buy far fewer phone numbers than contacts.
sales reps and small B2B teams who want verified emails and direct dials from a Chrome extension on LinkedIn and company sites, paid by the credit.
you mainly need phone numbers in volume (at 5 credits each they get expensive) or a full outreach and sequencing suite.
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Pricing (2026)
✓ Pricing re-verified 10 Oct 2026
Free is $0 with 40 credits a month, 1 seat and no credit card. Starter is $49.90 a month billed monthly with 400 credits a month, or $37.45 a month billed yearly with 4,800 credits a year granted upfront; 1 seat, adding lookalikes, bulk enrichment, the AI assistant and 5 buying-intent topics. Pro is $69.90 monthly with 600 credits a month, or $52.45 a month yearly with 7,200 credits a year; 2 seats included, adding API access, CSV enrichment, signals and webhooks.
Premium, marked most popular, is $399.90 monthly with 3,400 credits a month, or $299.95 a month yearly with 40,800 credits a year; 5 seats, team management and credit allocation. Scale is a custom annual plan with SSO, 25 buying-intent topics and what the page calls 50%+ off the price per credit. Paying yearly is labelled 25% off. The FAQ prices the credits: a verified email costs 1 credit, a phone number 5 and company information 1; a lookup with no match costs nothing.
Full pricing notes (2 more paragraphs)
Through the API a request costs 1 credit per up to 25 results plus the data revealed. Data Waterfall, on Pro and above, costs 2 credits for an email and 8 for a phone when it finds one. On the monthly Pro and Premium cards unused credits roll over up to twice the monthly amount; annual credits arrive upfront and reset at the end of the year.
Plans renew automatically at the then-current price, and the FAQ says to cancel at least 14 days before the renewal date.
Plans change — always verify the live price on their site.
Category context: Sales & CRM. Across the 12 tools in this category that we researched with a public US-dollar price, the median entry price is about $45 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Compare pricing conditions in the Software Cost Atlas →
What the pricing page doesn’t say
Annual credits are granted upfront and reset at the end of the year, and plans renew automatically unless you cancel at least 14 days before the renewal date. Seats are capped per plan (1 on Starter, 2 on Pro, 5 on Premium). Lusha's data partly comes from a community programme in which members share contact details from their email headers and signatures, which matters if you sell into privacy-sensitive markets. We have not used Lusha ourselves.
What Lusha does
B2B contact and company database with a Chrome extension for LinkedIn and websites: verified emails and direct dials, CRM enrichment, buying-intent signals and an API, paid in credits.
Count phones, not contacts: one number uses five credits
Lusha prices everything in credits, and the credit price of a reveal decides what a plan is worth. An email costs 1 credit and a phone number 5, so Starter's 400 monthly credits are 400 emails or 80 phone numbers, and a contact with both uses 6. The free plan's 40 credits a month are enough to test the data on your own target list, which is the honest way to judge a contact database: count how many of your real prospects come back with a working email or phone.
Pro is the first tier for a small team, with 2 seats, the API and CSV enrichment for cleaning a CRM list. Premium at $299.95 a month yearly is a team plan with 5 seats and credit allocation. Yearly billing is 25% cheaper but hands you a year of credits at once that expire at the end of the cycle, so buy yearly only when you know your monthly usage.
How to actually use Lusha
Sign up for Free and spend the 40 credits on 30 to 40 contacts from your actual target list, then count the hit rate for emails and phones. Work out your monthly need in credits: emails times 1 plus phones times 5. Start on monthly billing; on Pro and Premium unused monthly credits roll over up to twice the allowance. Put the renewal date in your calendar, because cancellation has to be in at least 14 days before it.
Distilled from Lusha's own pages, read on 2026-10-10 in a headless browser: lusha.com/pricing with the monthly and yearly toggles (plans, credits and seats at the default slider position) and lusha.com/faq (credit costs, roll-over, renewal and cancellation). Lusha is a PartnerStack partner of ours. We have not used Lusha ourselves.
Lusha vs Apollo, side by side
Each column shows the vendor’s own published entry price, read on the date shown. Entry prices can cover different services or units, so check what each one buys. We do not average them into a score.
Both names above are affiliate links: we may earn a commission if you sign up, at no extra cost to you. Neither changes what this table says.
The natural comparison is Apollo — Apollo is in our dossiers too and bundles a contact database with sequencing and a generous free tier. Lusha is the narrower tool: a contact and enrichment database with a well-known Chrome extension, priced by credits where a phone costs 5 and an email 1..
Frequently asked questions
How much does Lusha cost?
Read on 10 October 2026: Free $0 (40 credits a month); Starter $49.90 a month or $37.45 a month billed yearly; Pro $69.90 or $52.45; Premium $399.90 or $299.95; Scale on request.
How many credits does a Lusha phone number cost?
Five. A verified email costs 1 credit, company information 1, and a lookup without a match costs nothing.
Do Lusha credits roll over?
On the monthly Pro and Premium plans unused credits roll over up to twice the monthly amount. Annual credits arrive upfront and reset at the end of the year.
Is this a hands-on review of Lusha?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Read 2026-10-10 on lusha.com/pricing with both billing toggles, at the credit-slider position the page opened on, USD, and on lusha.com/faq.
- A dated screenshot of that pricing page, kept on this site as the receipt.
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