Two gates decide your bill and neither is about how much value the feeds create.
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✓ Pricing re-verified 10 Sep 2026
Four published tiers, billed in USD every 30 days. Free is permanent and covers up to 30 products or 100 variants, one feed, the primary market only, a daily product update and email support. Basic at $9.99 a month raises that to 1,000 products or 2,000 variants, up to five feeds, hourly product updates and the named comparison-shopping integrations (Heureka, Favi and similar), still on the primary market and language only.
Advanced at $19.99 covers 2,500 products or 5,000 variants, up to ten feeds, and all markets and languages. Pro at $29.99 covers 6,000 products or 12,000 variants and up to 30 feeds. Every paid tier has a 7-day free trial, and the Pro column notes that additional plans are available, so a catalogue larger than 6,000 products is priced off the listing. Plans change — always verify the live price on their site.

The first is catalogue size: the ladder counts products and variants, so a store with 7,000 products is past the published ceiling and into an unpriced 'additional plans' conversation. The second is freshness — the free tier updates products once a day, and hourly updates start at $9.99, which matters when stock moves faster than a day. Multi-market and multi-language feeds only appear at $19.99. The app is also younger and smaller than the shelf leaders: launched 16 May 2022 by happyapps.cz in Prague, with 115 reviews (114 of them five-star) against thousands for the established Google Shopping feed apps.
And the standout integrations — Heureka, Zboží.cz, Árukereső, Glami, Favi, Kaufland — are Central and Eastern European channels; that is the app's real edge, but it is not an edge if you only sell through Google and Meta.
Shopify product-feed engine (by happyapps.cz) that generates and syncs feeds for Google, Meta, Pinterest, TikTok, Bing and 130-plus marketplaces and price-comparison sites, with strong coverage of the Central European channels (Heureka, Glami, Kaufland, Favi). Custom XML, CSV, TXT or JSON feeds are built from your own Liquid template, with category mapping, attribute rules and validation before products get rejected. Free tier up to 30 products; Basic $9.99 a month, Advanced $19.99, Pro $29.99, capped on catalogue size. Launched May 2022, 115 reviews as of 10 Sep 2026.

The natural comparison is Simprosys Google Shopping Feed, Koongo: Sell on Marketplaces — the difference is breadth of channel against depth of track record. Simprosys is the shelf leader for the Google, Microsoft, Meta and Pinterest set and carries thousands of reviews (read 10 September 2026 on the Shopify App Store); Feedyio carries 115 and is three years old. What Feedyio has instead is the template editor — you write your own XML, CSV, TXT or JSON in Liquid rather than picking from a fixed list — and a preconfigured set of European comparison and marketplace channels that the Google-first apps treat as an afterthought. If your channels are Google and Meta, buy on track record. If your channels include Heureka, Glami, Kaufland or a marketplace that wants a feed shaped its own way, Feedyio is the one built for that, and the free tier lets you check the output shape before paying..
Everything we publish about Feedyio links back here — the review stays the honest hub:
The ex-banker filter — the same yardstick on every review (how we review): My ex-banker filter is simple: does Feedyio remove a real cost — time, errors, missed revenue — bigger than what it charges?
Check your platform and version specifically. Shopify support is close to universal in this category, while WooCommerce, BigCommerce, Magento and headless setups vary a lot, and 'supported' sometimes means a generic API rather than a maintained app. A listing in your own platform's app store, with recent reviews there, is a better signal than the vendor's logo wall.
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is genuinely good and bad at, and we earn a commission only if you sign up, at no cost to you.
The e-commerce tools closest to Feedyio that we have also reviewed. They overlap rather than match:
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