By Daan Haket · Researched and written with an AI assistant · who does what
Most of the product sits behind an account, so we could not see the ad formats, targeting options or reporting before signing up. The agency licence price is not published, and a card top-up costs more than the amount that reaches your wallet.
small businesses that want ads on phones, TV, search and social planned from their website, paid from a prepaid wallet that cannot go into debt.
you want to compare ad formats and results before creating an account, you need a monthly invoice rather than prepaid funding, or you are an agency that needs the licence price upfront.
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✓ Pricing re-verified 9 Nov 2026
Adwave has no subscription for businesses: you fund a prepaid wallet and live campaigns charge their daily budget from it. A top-up can be any amount from $30 to $50,000, with presets of $100, $250 and $1,000. Card top-ups add the card processing fee on top, so the wallet receives the full amount you chose; bank (ACH) top-ups carry no added fee.
Auto-refill is optional, with a default and minimum refill of $100. The page says the daily budget is the whole media bill, there are no hidden fees, and tracking, reporting and API access are free. Your first campaign comes with free starter ads; later ad generation and Ad Library extras use published unit prices that you see before you accept. Agencies pay a licence, and the page does not state its price. Plans change, so check the live price on their site before you buy.
Category context: Growth & Revenue. Across the 85 tools in this category that we researched with a public US-dollar price, the median entry price is about $30 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Compare pricing conditions in the Software Cost Atlas →

Advertising platform that plans and runs ads on phones, TV, search and social from your website, paid from a prepaid wallet.

There are no paid tiers to compare for a business: the cost is the daily budget you set, plus the card fee if you top up by card and any extra ad generation at published unit prices. Agencies pay a licence whose price we could not find, so ask for it before you plan a client roll-out.
Go to the sign-in page and enter your email; Adwave sends a code and the same code creates the account, so there is no password. The page says you can start with your website: Adwave reads the site and builds your plan after you sign in, and nothing is charged before you launch. To run ads you then fund the wallet with at least $30, set a daily budget and launch. We did not create an account or launch a campaign.
Distilled from Adwave's own sign-in page and its wallet and billing help page, read on 9 November 2026 with research prepared in October 2026. Adwave is an affiliate partner of ours through Awin. We have not used the platform ourselves.
Each column shows the vendor’s own published entry price, read on the date shown. Entry prices can cover different services or units, so check what each one buys. We do not average them into a score.
Both names above are affiliate links: we may earn a commission if you sign up, at no extra cost to you. Neither changes what this table says.
The natural comparison is AdCreative.ai: AdCreative.ai is in our directory and focuses on generating ad creatives, while Adwave also places the media. Compare what each charges for the first campaign and who owns the ad accounts afterwards.
Per the wallet and billing page read on 9 November 2026, businesses pay no subscription: you top up a prepaid wallet with $30 to $50,000 and campaigns draw their daily budget from it. The page says the daily budget is the whole media bill.
Card top-ups add the card processing fee, so the card is charged more than the wallet receives; bank (ACH) top-ups have no added fee. Extra ad generation uses published unit prices shown before you accept.
The page says campaign charges never overdraw the wallet. A campaign that the wallet cannot cover pauses automatically. The one exception named is a bank chargeback.
The page says that if no channel goes live on launch day the full day charge is refunded, and that under-delivery is not charged because you pay for what ran.
The ad formats and targeting, results, the agency licence price and how Adwave treats your ad accounts. These sit behind the account and we did not sign up.
This is a researched assessment, not a hands-on test. Where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
Reviewed growth & revenue tools that share ground with Adwave. They are comparable in what they do, not drop-in swaps:
New reviews, price changes we recorded, and the cost conditions we found. No sponsored placements. Unsubscribe anytime.
This is our researched assessment, not a paid placement. The “Visit” links on this page are affiliate links: we may earn a commission if you sign up, at no extra cost to you, and it never changes our take. How we review →