Sellfy Review (2026)Plans Cap by Your Annual Sales

Pricing (2026)

✓ Pricing re-verified 30 Sep 2026

Starter is $29/mo billed monthly or $22/mo billed yearly, for up to $10k of sales a year; Business $79 or $59, up to $50k; Premium $159 or $119, up to $200k; above that Sellfy quotes you. Yearly billing saves 25%, there is a 14-day trial, a 30-day money-back guarantee and no free tier. 0% transaction fees on every plan, though PayPal or Stripe still take roughly 2.9% + 30c per transaction.

The revenue limits are soft: Sellfy's own pricing.md says the store is never suspended and you are never forced to upgrade, while the page's FAQ says you are expected to upgrade and that Sellfy may instead charge a 2% overage fee on revenue above the limit. Read in US dollars from a Netherlands connection. Plans change, so check the live price on their site before you buy.

Category context: Growth & Revenue. Across the 85 tools in this category that we researched with a public US-dollar price, the median entry price is about $30 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Sellfy’s entry price of $29 a month sits roughly at that median. Compare pricing conditions in the Software Cost Atlas →

What the price did

We read Sellfy’s own pricing page on a schedule and keep every reading, so this is our record of the page. It is not a forecast, and not someone else’s summary. A change appears here only after we confirmed the new price on the page itself.

What the pricing page doesn’t say

The catch

But the caps are soft - Sellfy's FAQ says it may charge 2% on revenue above your limit rather than forcing an upgrade, so ask whether that applies to you before jumping a tier. The 0% transaction fee is rare and beats percentage-taking platforms at volume; below a few hundred in monthly sales the flat subscription is the tax instead, and your processor still takes about 2.9% + 30c regardless.

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What Sellfy does

No-code store builder for creators to sell digital products, subscriptions and print-on-demand merch, with zero transaction fees and built-in social-media selling.

What buyers report about Sellfy

Hands-on: not tested by usReported by buyers: G2, Capterra and creator reviews, read August 2026

Themes from the buyer-review sites listed at the foot of this page, read in August 2026. We have not run Sellfy ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.

Going over the cap costs 2%, not a tier

Sellfy's plans cap by your annual sales, which makes this one of the few pricing pages where growing your business is what raises your bill. Starter is $29 a month billed monthly or $22 billed yearly, up to $10k of sales a year; Business is $79 or $59, up to $50k; Premium is $159 or $119, up to $200k; above that you are quoted. Note the summer's detour: in August 2026 the entry plan read $39 monthly and $29 yearly, and by 1 September it was back at $29 and $22 (re-verified 2026-09-07).

The argument for it is real and it is the 0% transaction fee. Every plan takes nothing per sale, which against percentage-taking marketplaces is decisive at volume. Your payment processor still charges you, though: PayPal or Stripe take roughly 2.9% + 30c, and that is not Sellfy's fee to waive. Express each plan as an effective take rate at the top of its band. $10,000 of sales for $264 a year is 2.64%; $50,000 for $708 is 1.42%; $200,000 for $1,428 is 0.71%.

It gets better the closer you sit to a ceiling. But the ceilings are softer than they look, and this is the part that changes the decision. Exceeding your limit does not automatically move you up a tier and does not suspend your store. Sellfy's own pricing document calls the limits soft caps; the page's FAQ says you are expected to upgrade, and that if you have not, they may charge a 2% overage fee on the revenue above the limit.

Take that at face value and the cliff most write-ups describe disappears. Staying on Starter at $264 and paying 2% on the excess works out cheaper than Business's $708 until about $32,200 of annual sales, well inside Business's band; staying on Business beats Premium until roughly $86,000. The catch is the word may. The overage is Sellfy's discretion rather than a published entitlement, so it is a question to put to support in writing before you plan a year around it.

How to actually use Sellfy

Forecast your annual sales before you pick a plan, because that - not your feature list - is what the tiers are built on: $10k on Starter, $50k on Business, $200k on Premium. Then ask support one question in writing before you upgrade: what actually happens when you go over. The pricing page's FAQ says you are expected to move up a tier, but that if you have not, Sellfy may charge 2% on the revenue above the limit - and their own pricing document calls the caps soft and says the store stays live.

If that 2% is available to you, staying on Starter and paying it beats Business's $708 until about $32,200 of sales. Since the page says may, get it confirmed rather than assumed. Use the 14-day trial to check the storefront and the payout flow, and remember the processor fee is separate: PayPal or Stripe still take about 2.9% + 30c, which no plan removes.

The natural comparison is Gumroad or Payhip: the creator-store trio: Gumroad takes ~10% but no subscription; the crossover math is simple: past ~$300-400/mo in sales, Sellfy's flat fee wins. Weigh it against Gumroad on the job you actually need done.

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Frequently asked questions

What does Sellfy cost?

Starter is $29 a month, or $22 billed yearly; Business $79 or $59; Premium $159 or $119. Yearly saves about 25%. Read on 7 September 2026 - the entry plan rose to $39 and $29 in August and was back at these figures by September.

Did Sellfy just get more expensive?

It did, for about a month. Our captures show Starter at $22 yearly and $29 monthly in July 2026, $29 and $39 in August, and $22 and $29 again on 1 September, the July figures. Business and Premium were unchanged throughout. Whether August was a test or a promotion lapsing the page does not say; if you signed up in August, check what your renewal quotes.

What happens if I go over the sales limit?

Not the automatic tier jump you might expect. Sellfy's own pricing document calls the limits soft caps and says your store is never suspended and you are never forced to upgrade; the pricing page's FAQ says you are expected to upgrade, and that if you have not, Sellfy may charge a 2% overage fee on the revenue above your limit. Note the word may - it is discretionary, so confirm it in writing before you rely on it. If it does apply, staying on Starter and paying 2% on the excess is cheaper than Business until about $32,200 of annual sales.

Can I sell a subscription that bills weekly?

Yes. Sellfy's homepage, read on 9 November 2026, says subscription products can run on "weekly, monthly, or yearly plans, all with automatic payments", and sellfy.com/pricing.md lists subscription products under "What's included on every plan", so Starter has them too. That covers a weekly newsletter, a workout series or a members' download without a separate billing tool. Neither page says how a failed renewal payment is retried or when access stops, so check that in the help centre before you build a weekly product around it.

Is this a hands-on review of Sellfy?

This is a researched assessment, not a hands-on test. Where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we have no affiliate relationship with Sellfy, we earn nothing whether you sign up or not.

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